Metrics Mania: Email Conversions And Opens Soared In First-Half 2021

Metrics Mania: Email Conversions And Opens Soared In First-Half 2021
N/A by N/A is licensed under N/A
Facebook Tweet LinkedIn ShareThis
Email open and conversion rates surged in the first half of 2021, especially for automated messages like welcomes and abandoned cart follow-ups, according to Omnisend’s Ecommerce Statistics Report, a study released Thursday.

But the paper has a bittersweet tinge: This may be one of the last times it reports on open rates, thanks to the impending death of that metric, thanks to Apple.  

Conversion rates are the strongest measure of success. And they are on the rise: automated messages averaged a 33.19% conversion, up from 29.75% in the same period in 2020. And manually produced campaign emails went to 6.82%, up from 6.49% last year. 
Read more at MediaPost

Connect With Us

Political Media, Inc 1750 Tysons Blvd Ste 1500
McLean, Va 22102
202.558.6640
COPYRIGHT © 2002 - 2021, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED | Support | Privacy Policy