The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint, filed late Wednesday afternoon in Virginia Circuit Court against advertising firm Ackerman McQueen, alleges that the firm shared sensitive information with outsiders in an effort “to tarnish and ultimately destroy the public image of the NRA and its senior leadership.”
The litigation also alleges that the advertising firm tried to foment “a (failed) executive coup” in an effort to end inquiries into its business practices. It requests $40 million in compensatory damages from the advertising firm.
“Over the past year, even as it withheld important documents and information from the NRA, AMc [Ackerman McQueen] readily shared snippets of confidential and proprietary materials with hostile third parties, including the news media–in a series of sordid, out-of-context ‘leaks’ engineered by AMc to harm its client,” the complaint reads.
An Ackerman McQueen spokesperson defended the firm.
“It is a sad day for NRA members that their leadership is more focused on attacking partners than fighting for freedom,” the spokesperson said in a statement. “Once again the National Rifle Association leadership’s new lawsuit is another reckless attempt to scapegoat Ackerman McQueen for the NRA’s own breakdown in governance, compliance and leadership. We have done our job to protect the brand for decades and have continued to do so despite shameless and inaccurate attacks on our integrity and our personnel by a leadership group that is desperate to make this a story about anything other than their own failures.”