When you read all the negative impacts COVID-19 has had on the world of business, you might not consider this to be the best time to launch your crowdfunding campaign. And you’re not the only one who thinks that. Thousands of people across the globe are reconsidering their crowdfunding plans because of various factors from manufacturing to fulfillment.
However, if you ask me, there’s still light at the end of the tunnel. It’s not over yet, and even the numbers from Kickstarter say so. In fact, the site has seen backers turning up to support creative work even in the middle of this crisis. So what it comes down to is ensuring your crowdfunding campaign thrives in the middle of a pandemic.
Before we get down to the nitty-gritty of this survival guide, let’s consider the type of situations you might be in as a crowdfunding creator right now.
• Your campaign is already successful, and you are currently planning fulfillment.
• You have a live campaign with a few weeks or days left, but it isn’t doing well.
• You just canceled your campaign because there was no traction.
• You are about to launch a campaign in the coming week or so.
• You are planning a prelaunch campaign.