People reacting to negative political ads on social media rather than watching them on TV

  • 03/01/2016 12:00 AM
  • Source: WBRC
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Negative campaign ads are all over television and social media. Politicians buy a lot of air time during elections after digging up dirt on their opponents and putting it out there for the world to see. A new study finds more people are reacting to them online.

They turn a lot of voters like Karen Martin off.

"Being that you are going to lead this county, I really don't need to see you tearing down someone else to get it,” Karen Martin said.

A new University of Alabama (UA) Advertising and Public Relations study finds more people are getting involved with those campaigns on social media because of the negative ads.

UA Advertising and Public Relations Professor Toby Hopp says in 2012 upwards of 90 percent of campaign spending was spent on negative ads.
Read more at WBRC

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