Performance Marketing Gets A Lift As Advertisers Look For Guarantees

Performance Marketing Gets A Lift As Advertisers Look For Guarantees
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Affiliate channels saw increased activity in April. More brands are turning to performance channels because advertisers only pay when they see success -- for example, with a sale or generating a lead.

Publishers also are seeking alternate revenue sources to counter losses in advertising. Data supports this trend.

Pepperjam's latest Affiliate Marketing Sales Index, which analyzes performance data from March 1 through 18, 2020 in 10 retail categories, looks at 685 retail brands tracked by the company platform. It also analyzes commission trends, publisher activity, and customer behavior.

Analysts added two views of data to illustrate demand with publishers. Online publishers have experienced exponential growth in applications to the platform, likely in response to Amazon’s commission cuts as publishers seek alternate revenue sources.

Amazon in April told members of its affiliate program it planned to cut commission rates beginning April 21. Rates were cut for several product categories. Furniture, for example, fell from 8% to 3%. Some categories fell to 1%.
Read more at MediaPost

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