As the owner of a startup, many things can probably seem overwhelming at times. From managing inventory, clients, accounting, staff, payroll, and a myriad of other things that can only be managed by you — the owner, or other top managers of the brand.
However, one of the easiest things to manage when it comes to startups is your social media accounts. I say it’s easy because one of the most fun and exciting aspects of marketing is shaping a brand’s core base through the management of its social media. This is where you, as the owner or manager of the company, can talk directly to your consumers.
More importantly, it’s where your consumers can talk to you, and give you insights on their experience with your brand. Here are a few social media branding insights to help startups create a community and engage with their audience.