Writing a great blog is both a science and an art. A science because a good blog that converts should follow a system of best practices to optimize its content effectively. These processes give the piece its best fighting chance of breaking through the overcrowded blog market. As for art, well that comes down to either the team working on it, or you assuming the roles of writer, editor and designer, working in harmony to imagine and create a blog that converts.
Science = Art?
Art and science are both attempts to understand and describe the world around us. Forbes writes, “Science = art. They are the same thing.” A blog bridges the gap between the two.