When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a “swoosh.” If you guessed McDonald’s and Nike, you’re correct! Despite surface-level understanding of how powerful and recognizable large brands like McDonalds and Nike have become, branding goes far beyond logos and color combinations, and it’s just as important for smaller companies to prioritize their branding as it is for companies as big as Nike.
In this article, we cover what branding is, how to establish a strong brand for your company, why it’s important and more.
A Brief History Of Branding
Branding goes as far back as the 1500s and has gone through many transformations since its inception. It was first introduced when villagers needed to indicate ownership of their livestock; cattle were marked with burned wood in distinctive symbols representing their owner. Fast forward to the industrial revolution in the 18th and 19th centuries