The COVID-19 pandemic has upturned email marketing as we know it. That’s the conclusion of How The 2020 Pandemic Changed Email, a study released Thursday by Validity.
To hear Validity tell it, the crisis has changed the way brands, providers and consumers alike deal with email.
Take the language being used. In late March, the big words in a Word Cloud comparison were new, now, day, free and save.
Soon, firms moved toward changing hours, new safety protocols and product updates. Consumers started seeing words like Covid, Coronavirus, update and home.