Who do you turn to when you’re a woman trying to navigate your career in advertising? One app hopes you’ll turn to your fellow—or rather, the Fellow app.
While it’s still in the beta-testing phase, the platform aims to fill a gap in the industry and provide women with “the tools needed to meet relatable mentors, rise within their agency walls and elevate their careers beyond them,” according to the app’s website.
As a woman in advertising herself, Venables Bell & Partners senior art director Aisha Hakim co-founded the app after noticing she and her male counterparts were experiencing the same industry differently. “I had a lot of great male mentors as I came up in this industry, and as I rose, there started to be these situations where I craved the point of view of a woman who had lived through the same situations that I had,” Hakim said.
Hakim said she’d seek advice from male mentors but was often met with responses like “I don’t know, because I haven’t experienced that.”
While Hakim noted much of her success can be credited to men that have helped her along the way, she wanted a space that targeted the needs of women navigating maternity leave, asking for salary increases and breaking the glass ceiling. And it needed to be industry-specific.