Marketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting a course forward in the face of consumer privacy and taking on new and novel forms of promotion. SmartBrief readers have been keeping a close eye on these trends and others in our marketing and advertising newsletters, with social media stories getting quite a bit of attention.
Here, we examine the biggest trends of Q2 based on SmartBrief’s top-clicked marketing and advertising stories, and what these trends will mean through the rest of 2019 and beyond.
Getting a better handle on social media
Readers were extremely interested in stories relating to social media in Q2 -- which is unsurprising considering how much precedence similar stories took in Q1. Strategic moves by social media platforms, as well as advice articles focusing on everything from finding the correct image sizes to determining influencer rates, proved to be the most popular.
What’s next? We’ve said it before and we’ll say it again -- having a social media presence is imperative, regardless of the size of your company, what you’re selling or who you’re selling to. Marketers and advertisers are heeding this advice, and are taking steps to ensure they have the tools and know-how to effectively harness the power of social. It goes without saying, but this trend will continue to take hold through 2019 and beyond.