If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters. Topic clusters, or content hubs, will help your visitor, and the search engines, find all the content related to a particular category in a more convenient and logical way.
Without a logical plan, your content may become repetitive and very spread out, which makes your website more complicated to navigate. Ultimately, you end up with several web pages and blog posts that cover similar topics.
What are topic clusters?
Topic clusters are organized groups of content around a specific topic. Each specific topic has a page that provides an index or table of contents. The main page, sometimes referred to as a pillar page, is an overview with links to the many other pages covering aspects of that topic. In addition, the more in-depth content links back to the pillar page.