Back in October, a top architect of Marco Rubio's presidential endeavor made a remarkable admission in the realm of running a modern day national campaign.
"The days of having to have 50 field staffers and 25 offices are done," Rich Beeson, Rubio's deputy campaign manager told The Washington Post. "We can have a field office and staff set up in a Starbucks with wireless and get just as much done as we can in a brick-and-mortar office with land lines."
That audacious proposition of de-emphasizing a robust boots-on-the-ground organizational presence is about to be tested Monday night in Iowa's presidential caucus, the first-in-the-nation nominating contest famous for its 99-county tours and up-close and personal voter attention.
The Florida senator has just four offices in the Hawkeye State, and has visited less frequently than the two Republican rivals he's chasing, Sen. Ted Cruz of Texas and billionaire developer Donald Trump.
Rubio's team has instead prioritized mass media over mid-size town meetings. Rubio and his supporting super PAC have spent the second-most amount of money on television advertising in Iowa of all candidates in either party, according to one analysis. This weekend the campaign will air a 30-minute special on 12 television stations in five Iowa markets featuring Rubio's most flattering interactions in town hall meetings.