As marketers, we’re always on the hunt for the latest and greatest content marketing tactic. Whether we’re switching from short-form to long-form content, diversifying our link portfolio or taking advantage of artificial intelligence, there’s always some new strategy to try.
But most of these tactics are fleeting.
And, in the content marketing world, long-term success is always the goal. I believe the secret to sustainable content marketing success can be distilled down to two factors.