When Sen. Lindsey Graham announced that he is exploring a bid for president, he did so by announcing his exploratory committee, “Security through Strength.”
“Ronald Reagan’s policy of ‘Peace through Strength’ kept America safe during the Cold War,” the South Carolina Republican said. “But we will never enjoy peaceful co-existence with radical Islam because its followers are committed to destroying us and our way of life. However, America can have ‘Security through Strength,’ and I will continue to lead in that critical fight.”
Before presidential candidates launch their campaigns, they announce they are exploring a bid. That exploration, limited mostly to donors’ checkbooks, requires fundraising committees — in many cases this cycle, Graham excepted, leadership political action committees.
But a bouncing baby PAC needs more than money. It also needs a name.
Naming a PAC is something of a political art form. A PAC’s name can telegraph the central message of a campaign, but it must also balance patriotic with practical considerations.
“There is an advantage to a shorter name if the PAC is going to do television, because it means the disclaimer can be shorter,” the director of one potential presidential candidate’s PAC explained.
A name must also be available: No two active committees of the same kind can share a name.
There is room for creativity and humor: In his 2004 losing Senate race against John Thune, Tom Daschle dubbed his PAC “A Lot of People Supporting Tom Daschle.”