What to Cut and What to Keep in Your Marketing Strategy

What to Cut and What to Keep in Your Marketing Strategy
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Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the strategic direction of their marketing plan.

In this post, we dig a bit deeper in deciding what to cut and what to keep in a marketing strategy as part of the evaluation.

When determining what to keep or cut from your B2B marketing strategy, it’s important to take a holistic view. It’s not as simple as “this works” or “that isn’t working.” What can be considered “working” or “not working” can vary widely depending on objectives/goals or even department incentives.
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