Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market reach.
But regardless of the method or target, most marketing communications are one-time opportunities, and then the prospect is gone. (Social media is a passive communication method, and while it is important in the overall marketing strategy, unless the prospect continues to interact with the business social media, the message won’t reach them.)
In many instances, this means a lost sale. Customers need to become aware about the business , product or multiple times before they decide to purchase anything. If you don’t obtain the prospect’s contact details and follow up with them, you are likely leaving a ton of money on the table.