Winning Engagement: Brands Are Spending More On Messaging

Winning Engagement: Brands Are Spending More On Messaging
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Brands are racing to improve their consumer messaging this year, judging by the 2021 Global Customer Engagement Review.

Of the companies polled by Braze, 60% plan to increase their customer engagement budgets, while 13% will decrease them. 

Older companies are more likely to see engagement as an investment priority — with 48% saying they do, versus 39% of young companies. Globally, 61% of U.S. forecast budget increases, as do 66% of those in Asia and 52% in Europe.  
Read more at MediaPost

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