Political Media Report

Why creative is so counterintuitive
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Why creative is so counterintuitive
  • 08/16/2019 12:00 AM
  • Source: Ad Age
When it comes to advertising on social media, creative (the images and video for your ads) is very counterintuitive...
DOJ Scrutinizes Google Advertising, Search in Antitrust Probe
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DOJ Scrutinizes Google Advertising, Search in Antitrust Probe
  • 08/10/2019 12:00 AM
  • Source: Bloomberg News
The Justice Department is scrutinizing Google’s digital advertising and search operations as authorities gear up a broad antitrust review of ...
How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts
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How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts
  • 08/09/2019 12:00 AM
  • Source: Variety
Analysis: Madison Avenue is rushing to TV as if Tony the Tiger and the Marlboro Man were still in their prime...
Amazon Advances in the Digital Advertising Space
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Amazon Advances in the Digital Advertising Space
  • 08/09/2019 12:00 AM
  • Source: Market Realist
Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there’s huge opportunity in the space...
Disney’s attractive new Hulu bundle expected to boost digital ads business, and CEO says it’s the most important thing he’s ever done
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Disney’s attractive new Hulu bundle expected to boost digital ads business, and CEO says it’s the most important thing he’s ever done
  • 08/09/2019 12:00 AM
  • Source: CNBC
A just-announced bundle from Disney will include Disney+, ESPN+ and ad-supported Hulu for $12.99 per month...
5 Ways LinkedIn Advertising Is Different from Other Social Platforms
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5 Ways LinkedIn Advertising Is Different from Other Social Platforms
  • 08/09/2019 12:00 AM
  • Source: SEJ
LinkedIn advertising is not just a fad. It’s rapidly gaining ground as a critical element of the digital advertising mix—and for good reason...
Despite scandals, advertisers say YouTube Kids is effective
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Despite scandals, advertisers say YouTube Kids is effective
  • 08/02/2019 12:00 AM
  • Source: Digiday
When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years lat...
 Brands Must Prepare For Advertising In A Cookie-Less World
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Brands Must Prepare For Advertising In A Cookie-Less World
  • 08/02/2019 12:00 AM
  • Source: Ad Exchanger
The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will reshape the entire...
Snap, Twitter Target Facebook in Dueling Advertising Campaigns
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Snap, Twitter Target Facebook in Dueling Advertising Campaigns
  • 08/03/2019 12:00 AM
  • Source: Bloomberg News
Facebook Inc. prides itself on bringing people closer together. Unfortunately for Facebook, that includes some of the social network’s busine...
Pinterest reports strong demand for advertising on its social-media service
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Pinterest reports strong demand for advertising on its social-media service
  • 08/03/2019 12:00 AM
  • Source: Ad Age
The stock gained value on a second-quarter report highlighting revenue, users, and a 2019 forecast...
Mobile Advertising Firm Mobsta Warns Companies Not To Get Left Behind By 5G
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Mobile Advertising Firm Mobsta Warns Companies Not To Get Left Behind By 5G
  • 08/03/2019 12:00 AM
  • Source: Forbes
From the mid-20th century heyday of the "Mad Men" era to an ecosystem dominated by "Math Men & Women" today, the advertising industry has alw...
 Guide to mobile advertising: Types of ads and main platforms
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Guide to mobile advertising: Types of ads and main platforms
  • 07/25/2019 12:00 AM
  • Source: ClickZ
With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers...
 Internet advertising to grow at slowest rate since 2001 dotcom bust
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Internet advertising to grow at slowest rate since 2001 dotcom bust
  • 07/25/2019 12:00 AM
  • Source: The Guardian
Sector to be outpaced next year by cinema ads as big companies raise fears over digital scandals ...
Advertising agitated: Market's in trouble as brands and publishers squeeze services
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Advertising agitated: Market's in trouble as brands and publishers squeeze services
  • 07/27/2019 12:00 AM
  • Source: ZD Net
Current technology trends in the advertising industry promise to provide more revenues for publishers, substantial cost savings to the big br...
Improving Diversity And Inclusion In Advertising
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Improving Diversity And Inclusion In Advertising
  • 07/27/2019 12:00 AM
  • Source: Forbes
Diversity and inclusion are concepts no longer confined to human resources departments but have rather moved to the forefront of discussions ...

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