Political Media Report

Performance Marketing Gets A Lift As Advertisers Look For Guarantees
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Performance Marketing Gets A Lift As Advertisers Look For Guarantees
  • 05/12/2020 12:00 AM
  • Source: MediaPost
Affiliate channels saw increased activity in April. More brands are turning to performance channels because advertisers only pay when they se...
MODELING TURNOUT AND POLLING UNIVERSES IN A COVID ELECTION
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MODELING TURNOUT AND POLLING UNIVERSES IN A COVID ELECTION
  • 05/11/2020 12:00 AM
  • Source: Campaign & Elections
The realities of the COVID-19 pandemic mean that we need to rethink who is likely to show up at the remaining 2020 primaries and, perhaps, ev...
'Crisis of confidence': John Roberts' impeachment role prompts recusal rumblings
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'Crisis of confidence': John Roberts' impeachment role prompts recusal rumblings
  • 10/27/2019 12:00 AM
  • Source: Washington Times
In an impeachment trial in the Senate, President Trump would look up to see one of his Washington establishment foes, Supreme Court Chief Jus...
As impeachment trial looms, senator-jurors look to get creative on the 2020 campaign trail
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As impeachment trial looms, senator-jurors look to get creative on the 2020 campaign trail
  • 01/02/2020 12:00 AM
  • Source: USA Today / Rebecca Morin
But this time around, there's an additional complicating factor: Five of Trump's jurors are also running for president....
How Trump's Senate impeachment trial will work
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How Trump's Senate impeachment trial will work
  • 01/14/2020 12:00 AM
  • Source: Politico
Senate Majority Leader Mitch McConnell says he wants Donald Trump’s impeachment trial to look a lot like the one that led to the acquittal of...
Kamala Harris: Trump Should Be Suspended From Twitter — His Words Could Result in Harm to People
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What a Clean Room Means for Amazon Advertising
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What a Clean Room Means for Amazon Advertising
  • 09/02/2019 12:00 AM
  • Source: Ad Week
Big brands stand to benefit...
Joe Biden Ignores Young Voters in Digital Advertising
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Joe Biden Ignores Young Voters in Digital Advertising
  • 09/02/2019 12:00 AM
  • Source: Washington Free Beacon
Joe Biden’s presidential campaign is spending less on digital outreach to younger voters than any other 2020 presidential campaign poised to ...
Are You Advertising For The Competition?
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Are You Advertising For The Competition?
  • 08/24/2019 12:00 AM
  • Source: Forbes
What's left of your business if you remove you? If you were to go to your website, collateral or even your personal sales pitch and remove ev...
Google to increase privacy online via its new Privacy Sandbox initiative
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Google to increase privacy online via its new Privacy Sandbox initiative
  • 08/24/2019 12:00 AM
  • Source: Digital Trends
Amid mounting concerns about online privacy, Google has taken a step toward addressing those concerns with a few of its own plans for develop...
Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade
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Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade
  • 08/24/2019 12:00 AM
  • Source: Ad Week
OAAA says industry grew 7.7% in the second quarter of 2019...
‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business
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‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business
  • 08/24/2019 12:00 AM
  • Source: Digiday
Amazon’s advertising platform continues to grow...
 Epoch Times banned from advertising after sneaking pro-Trump propaganda onto Facebook
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Epoch Times banned from advertising after sneaking pro-Trump propaganda onto Facebook
  • 08/24/2019 12:00 AM
  • Source: The Verge
The site was the largest political spender on Facebook ads outside of the Trump campaign...
A Reality Check On Advertising Relevancy And Personalization
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A Reality Check On Advertising Relevancy And Personalization
  • 08/16/2019 12:00 AM
  • Source: Forbes
Interest-based advertising in digital has transformed how consumers, brands and publishers interact...
 Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions
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Top-clicked headlines in marketing and advertising: Social media, consumer privacy and novel promotions
  • 08/16/2019 12:00 AM
  • Source: Smart Brief
Marketing and advertising are ever-evolving fields, with practitioners and executives alike working toward social media excellence, plotting ...

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