Political Media Report

Profit From the Bloodbath: How $12 Billion Is Being Spent to Tell You How to Vote in 2016
by is licensed under
Profit From the Bloodbath: How $12 Billion Is Being Spent to Tell You How to Vote in 2016
  • 06/08/2016 12:00 AM
  • Source: The Street
More money will be spent in 2016 on political campaigns than ever before -- by a margin of billions...
Broadcaster Data Boosts Targeting, But Buyers Need Comparable Metrics
by is licensed under
Broadcaster Data Boosts Targeting, But Buyers Need Comparable Metrics
  • 06/15/2016 12:00 AM
  • Source: Ad Exchanger
With TV upfront negotiations underway, digital tactics are wielding more influence as networks court buyers with cross-platform guarantees an...
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social
by is licensed under
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social
  • 06/15/2016 12:00 AM
  • Source: Ad Week
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websit...
DNC Breach Highlights Need to Keep Hackers at Bay
by is licensed under
DNC Breach Highlights Need to Keep Hackers at Bay
  • 06/15/2016 12:00 AM
  • Source: Campaigns & Elections
There is little surprising in reports of Russian hackers penetrating the Democratic National Committee’s computer network and accessing the p...
How your playlist can predict how you vote
by is licensed under
How your playlist can predict how you vote
  • 06/09/2016 12:00 AM
  • Source: The Week
How much can you guess about someone from their musical tastes? ...
TV Political Ad Spending Will Break Records in 2016, and These Broadcasters Will Cash In
by is licensed under
TV Political Ad Spending Will Break Records in 2016, and These Broadcasters Will Cash In
  • 06/08/2016 12:00 AM
  • Source: The Street
TV broadcasters and investors are ready to bask in what looks to be a bloody -- and profitable -- election...
Is Google in Cahoots With Clinton Campaign? Doubtful, but Question Persists
by is licensed under
Is Google in Cahoots With Clinton Campaign? Doubtful, but Question Persists
  • 06/10/2016 12:00 AM
  • Source: Ad Age
Autocomplete Function Isn't Suggesting Certain Politically Charged Searches...
The
by is licensed under
The "Trump Effect" On Political Advertising
  • 06/10/2016 12:00 AM
  • Source: Media Post
With the Democratic and Republican primaries largely settled, presidential-level political ad spending in most states has somewhat settled do...
The Dark Arts of Digital Campaigning
by is licensed under
The Dark Arts of Digital Campaigning
  • 06/07/2016 12:00 AM
  • Source: Campaigns & Elections
Digital campaigning isn’t all small-dollar fundraising and sophisticated ad targeting...
Media Executives See Huge Payday Fueled by Donald Trump’s Campaign
by is licensed under
Media Executives See Huge Payday Fueled by Donald Trump’s Campaign
  • 06/08/2016 12:00 AM
  • Source: The Intercept
EARLY ON, MEDIA executives in charge of much of America’s broadcasting industry were worried that Donald Trump, who eschewed traditional poli...
How Pandora Has Been Winning With Political Advertising to Hispanic and African American Voters
by is licensed under
How Pandora Has Been Winning With Political Advertising to Hispanic and African American Voters
  • 06/08/2016 12:00 AM
  • Source: The Street
Internet streaming service Pandora is expecting political advertising revenue to more than double in 2016, particularly as campaigns realize ...
Sanders Uses Rally Live-Stream in Ads to Appeal to Millennials
by is licensed under
Sanders Uses Rally Live-Stream in Ads to Appeal to Millennials
  • 06/07/2016 12:00 AM
  • Source: Ad Age
When Bernie Sanders spoke at a campaign rally Friday in the Northern California city of Cloverdale, there was a live-stream of the event, jus...
Trump gets big impact from small ad buys
by is licensed under
Trump gets big impact from small ad buys
  • 06/04/2016 12:00 AM
  • Source: USA Today
Hillary Clinton has been vastly outspending Donald Trump on campaign ads, but a new survey suggests Trump is getting far more bang for the bu...
Early TV Buys Trending, But Will That Spell Success Down Ballot?
by is licensed under
Early TV Buys Trending, But Will That Spell Success Down Ballot?
  • 06/02/2016 12:00 AM
  • Source: Campaigns & Elections
Down-ballot candidates are facing a strategic dilemma...
Is Trump Immune to the Attack Ad?
by is licensed under
Is Trump Immune to the Attack Ad?
  • 05/31/2016 12:00 AM
  • Source: U.S. News and World Report
Democrats hope to Romneyize The Donald, but doing so may be harder than they think....

Connect With Us

Parler
Political Media, Inc 1750 Tysons Blvd Ste 1500
McLean, Va 22102
202.558.6640
COPYRIGHT © 2002 - 2020, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED | Support | Privacy Policy