Political Media Report

Beyond The 30-Second Political Campaign Ad
by is licensed under
Beyond The 30-Second Political Campaign Ad
  • 05/17/2016 12:00 AM
  • Source: Ad Exchanger
At the Campaign Tech East conference two weeks ago, much of the conversation focused on whether or not the 30-second TV ad still works for po...
RNC Reserves an Unprecedented $150 Million in Digital Video Ads
by is licensed under
RNC Reserves an Unprecedented $150 Million in Digital Video Ads
  • 05/20/2016 12:00 AM
  • Source: Ad Age
The Republican National Committee is finalizing its largest digital ad deal ever, to reserve $150 million worth of video ad inventory for the...
Trump Defies Growth in Political Ad Spending, for Now
by is licensed under
Trump Defies Growth in Political Ad Spending, for Now
  • 05/27/2016 12:00 AM
  • Source: Bloomberg News
Donald Trump may not need television ads, but other campaigns still do...
For Big and Small Campaigns, Desktop Video Dominates Digital Political Ads
by is licensed under
For Big and Small Campaigns, Desktop Video Dominates Digital Political Ads
  • 05/20/2016 12:00 AM
  • Source: eMarketer
US internet users say they learn more about politics from TV than anywhere else, and that TV ads are most likely to influence their voting be...
Why Most Super Pac Ads Go Unnoticed
by is licensed under
Why Most Super Pac Ads Go Unnoticed
  • 05/25/2016 12:00 AM
  • Source: Campaigns & Elections
It’s an uphill climb to create an effective political ad these days....
Bots And Fraudsters Are Feasting On Political Ad Dollars
by is licensed under
Bots And Fraudsters Are Feasting On Political Ad Dollars
  • 05/10/2016 12:00 AM
  • Source: Ad Exchanger
Blood in the water brings sharks, and high CPMs bring bots. ...
Do TV Attack Ads Work Anymore?
by is licensed under
Do TV Attack Ads Work Anymore?
  • 05/20/2016 12:00 AM
  • Source: NPR
The first big T.V. advertising battle of the 2016 election is just beginning. ...
How it's done: Political advertising at its best
by is licensed under
How it's done: Political advertising at its best
  • 05/23/2016 12:00 AM
  • Source: Ad News
With the 2 July double dissolution election around the corner, advertising, mainstream and social media has become a campaign battleground...
REPUBLICAN CONSULTANTS KEEPING FAITH WITH FACEBOOK
by is licensed under
REPUBLICAN CONSULTANTS KEEPING FAITH WITH FACEBOOK
  • 05/19/2016 12:00 AM
  • Source: Campaigns & Elections
Republican consultants have no plans to shift their clients’ spending away from Facebook despite conservative rancor over the social media co...
Censors and sensibility
by is licensed under
Censors and sensibility
  • 05/19/2016 12:00 AM
  • Source: The Economist
Why does a company that “allowed voices to be heard in Iran and Egypt…silence the voices of anyone here?”. ...
Marketers' Role at Upcoming Republican Convention Comes Under Scrutiny
by is licensed under
Marketers' Role at Upcoming Republican Convention Comes Under Scrutiny
  • 05/12/2016 12:00 AM
  • Source: Ad Age
Amid controversial statements by presumptive nominee Donald Trump and pressure from activist groups, some corporate sponsors appear to be get...
Trying to Figure Out the Intent and Impact of Political Ads
by is licensed under
Trying to Figure Out the Intent and Impact of Political Ads
  • 05/16/2016 12:00 AM
  • Source: WKSU
Like the cicadas -- only a lot noisier -- political ads are about to blanket Ohio and other swing states...
The Underrated Power Of Context In Political Advertising
by is licensed under
The Underrated Power Of Context In Political Advertising
  • 05/10/2016 12:00 AM
  • Source: Media Post
As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to mak...
Why Campaigns and Advocacy Still Need Disrupting
by is licensed under
Why Campaigns and Advocacy Still Need Disrupting
  • 05/11/2016 12:00 AM
  • Source: Campaigns & Elections
Sixteen months ago, calling Mothership Strategies a startup seemed like an overstatement....
Why it took two weeks for a Donald Trump attack ad to anger people
by is licensed under
Why it took two weeks for a Donald Trump attack ad to anger people
  • 05/09/2016 12:00 AM
  • Source: LA Times
If you're running a political campaign and want an effective ad attacking your opponents, you need not only to be clever, you have to get the...

Connect With Us

Political Media, Inc 1750 Tysons Blvd Ste 1500
McLean, Va 22102
202.558.6640
COPYRIGHT © 2002 - 2020, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED | Support