Political Media Report

Clickbait v Political Impact: Alternative Journalism as Social Media Becomes the New News Source
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Clickbait v Political Impact: Alternative Journalism as Social Media Becomes the New News Source
  • 02/16/2016 12:00 AM
  • Source: Counter Punch
New media believes the consumer is always right. New media gives people what they want...
The New Social Media Trend That Will Dominate Political Elections in 2016
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The New Social Media Trend That Will Dominate Political Elections in 2016
  • 02/12/2016 12:00 AM
  • Source: Forbes
A great deal is being said and written about the impact of social media in the political process...
The Expectations Game: How the Media Pick a Political Winner
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The Expectations Game: How the Media Pick a Political Winner
  • 02/01/2016 12:00 AM
  • Source: The Daily Beast
The press might be looking at candidates who beat expectations more than the guys who actually, you know, win....
Why Data-Driven Political Marketing Is Easier For Dems
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Why Data-Driven Political Marketing Is Easier For Dems
  • 01/19/2016 12:00 AM
  • Source: Ad Exchanger
All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state ...
Political advertising: Breaking down the battle of the airwaves
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Political advertising: Breaking down the battle of the airwaves
  • 02/04/2016 12:00 AM
  • Source: The Economist
This week’s issue of The Economist includes an article that analyses the effectiveness of political advertising ...
Will 2016 Mark The End of The Lawn Sign?
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Will 2016 Mark The End of The Lawn Sign?
  • Wednesday, January 6, 2016
  • Source: Campaigns & Elections
While working their way up the ladder, nearly every consultant has served lawn sign duty....
Trump, Cruz and Rubio: A Tale of 3 Campaigns
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Trump, Cruz and Rubio: A Tale of 3 Campaigns
  • 01/30/2016 12:00 AM
  • Source: U.S. News
Trump bets on pure personality, Cruz stresses organization and Rubio prioritizes televisio...
The New Role of the Modern Political Spouse
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The New Role of the Modern Political Spouse
  • 01/15/2016 12:00 AM
  • Source: Campaigns & Elections
Political spouses play many roles...
How Political Advertising is a Zero-Sum Game
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How Political Advertising is a Zero-Sum Game
  • 01/04/2016 12:00 AM
  • Source: The Kellogg Institute
To Rally Your Base, Buy Air Time...
How Does Social Media Affect Our Political Decisions?
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How Does Social Media Affect Our Political Decisions?
  • 01/17/2016 12:00 AM
  • Source: Civil Beat
University of Hawaii researchers found millennials using social media make political decisions differently than their older counterparts....
Why Candidates Should Ditch The Resume Stump Speech
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Why Candidates Should Ditch The Resume Stump Speech
  • 01/18/2016 12:00 AM
  • Source: Campaigns & Elections
Most stump speeches, especially at the local level, follow a formula...
Political Polls Could Be Banned Close To Elections, Suggests Peer
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Political Polls Could Be Banned Close To Elections, Suggests Peer
  • 01/19/2016 12:00 AM
  • Source: BuzzFeed News
Political polling has been manipulated by people with money … and it can change the course of histor...
Five Ways Data Analytics Will Shape Business, Sports And Politics In 2016
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Five Ways Data Analytics Will Shape Business, Sports And Politics In 2016
  • 01/20/2016 12:00 AM
  • Source: Forbes
Over the past few years, we’ve seen a steady rise in the importance of data analytics...
The Evolution of Addressable Local TV
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The Evolution of Addressable Local TV
  • 01/21/2016 12:00 AM
  • Source: Campaigns & Elections
The strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s ho...
Cross-Device Offers Political Advertisers Great Promise – And Significant Challenges
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Cross-Device Offers Political Advertisers Great Promise – And Significant Challenges
  • Tuesday, January 12, 2016
  • Source: AdExchanger
The 2016 election promises to be exciting not only in politics, but also in the world of advertising. ...

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