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Why it took two weeks for a Donald Trump attack ad to anger people
05/09/2016 12:00 AM
Source: LA Times
If you're running a political campaign and want an effective ad attacking your opponents, you need not only to be clever, you have to get the...
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COMBATTING AD FRAUD? VENDORS NEED TO LEAD THE WAY
05/06/2016 12:00 AM
Source: Campaigns & Elections
Digital vendors are trying everything from money-back guarantees to third-party monitoring as ways to reassure clients that fraud won’t eat i...
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Former Facebook Workers: We Routinely Suppressed Conservative News
05/09/2016 12:00 AM
Source: Gizmodo
Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s influential “trending” news ...
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How The Shows You Watch Determine Which Candidates’ Ads You See
05/03/2016 12:00 AM
Source: I Agree to See
If you had to guess, out of all the people who ran in the 2016 presidential election, which candidate was most likely to air a political ad d...
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It's Official: Men Don't Listen
05/03/2016 12:00 AM
Source: Roll Call
Why have the millions spent on TV ads against Donald Trump yet to slow down his presidential campaign? ...
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Online Political Ads Find Lonely, Isolated Voters—And Barrage Them
05/03/2016 12:00 AM
Source: Observer
The boss of a leading voter-tech firm explains why we all hate each other...
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Do Campaigns Need to Rethink Their Twitter Strategy?
05/02/2016 12:00 AM
Source: Campaigns & Elections
Investors aren’t the only ones reconsidering the value of Twitter....
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Want to follow the money behind political ads? Good luck finding it
04/29/2016 12:00 AM
Source: The Baltimore Sun
Lots of stories I cover in media make me angry. The failure of public TV to come anywhere near living up to its promise. ...
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Campaigns and ‘Super PACs’ Spend Millions on Indiana Ads
04/28/2016 12:00 AM
Source: New York Times
If Senator Ted Cruz’s presidential campaign had any doubts that Indiana is a do-or-die state, simply look to the ad budgets....
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Down 'n Dirty: The Art of the Negative Political Ad
04/26/2016 12:00 AM
Source: Fox Business
The impact of negative political ads in an election...
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The Science Behind Turning Out Environmental Voters
04/26/2016 12:00 AM
Source: Campaigns & Elections
Gone are the days of targeting broad demographic groups who might swing an election...
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Facebook and Google are winning the political ad race. Here’s Twitter’s plan to catch up:
04/26/2016 12:00 AM
Source: Re/code
Twitter isn’t winning the fight for digital ad dollars — ask any campaign adviser...
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How a Senator used Facebook ads to influence employees in a single D.C. building
04/21/2016 12:00 AM
Source: Fusion
For a glimpse into just how precise Facebook ad targeting is getting, look to Washington, D.C....
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Facebook pulls back the veil (ever so slightly) on political ads
04/22/2016 12:00 AM
Source: Re/code
Regardless of which candidate wins the White House, Facebook will emerge as one of the big winners of the 2016 political season...
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Rethink Your Earned Media Strategy
04/14/2016 12:00 AM
Source: Campaigns & Elections
With all the analytics that paid digital advertising brings to the table, traditional earned media is fast becoming an afterthought for many ...
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