Political Media Report
Why it took two weeks for a Donald Trump attack ad to anger people
If you're running a political campaign and want an effective ad attacking your opponents, you need not only to be clever, you have to get the...
COMBATTING AD FRAUD? VENDORS NEED TO LEAD THE WAY
Digital vendors are trying everything from money-back guarantees to third-party monitoring as ways to reassure clients that fraud won’t eat i...
Former Facebook Workers: We Routinely Suppressed Conservative News
Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s influential “trending” news ...
How The Shows You Watch Determine Which Candidates’ Ads You See
If you had to guess, out of all the people who ran in the 2016 presidential election, which candidate was most likely to air a political ad d...
It's Official: Men Don't Listen
Why have the millions spent on TV ads against Donald Trump yet to slow down his presidential campaign? ...
Online Political Ads Find Lonely, Isolated Voters—And Barrage Them
The boss of a leading voter-tech firm explains why we all hate each other...
Do Campaigns Need to Rethink Their Twitter Strategy?
Investors aren’t the only ones reconsidering the value of Twitter....
Want to follow the money behind political ads? Good luck finding it
Lots of stories I cover in media make me angry. The failure of public TV to come anywhere near living up to its promise. ...
Campaigns and ‘Super PACs’ Spend Millions on Indiana Ads
If Senator Ted Cruz’s presidential campaign had any doubts that Indiana is a do-or-die state, simply look to the ad budgets....
Down 'n Dirty: The Art of the Negative Political Ad
The impact of negative political ads in an election...
The Science Behind Turning Out Environmental Voters
Gone are the days of targeting broad demographic groups who might swing an election...
Facebook and Google are winning the political ad race. Here’s Twitter’s plan to catch up:
Twitter isn’t winning the fight for digital ad dollars — ask any campaign adviser...
How a Senator used Facebook ads to influence employees in a single D.C. building
For a glimpse into just how precise Facebook ad targeting is getting, look to Washington, D.C....
Facebook pulls back the veil (ever so slightly) on political ads
Regardless of which candidate wins the White House, Facebook will emerge as one of the big winners of the 2016 political season...
Rethink Your Earned Media Strategy
With all the analytics that paid digital advertising brings to the table, traditional earned media is fast becoming an afterthought for many ...