Political Media Report
Talking Politics - Reality Show Campaigns and Negative Ads
I suppose it is possible for the 2016 presidential campaign to get more strange, and I expect it will...
Hackers Update the Tactics Of Nixon's 'Plumbers'
In the field of epidemiology, public health professionals encounter viruses that mutate to become stronger and more aggressive than their ori...
Real-Time Advertising Helps Candidates Capitalize On – And Survive – Election Unpredictability
Over the past half-century, media has played an increasingly significant role in the country’s presidential elections...
Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York
Mobile Messaging Service Enlisted in Crucial Contest...
At Contested Convention, Consultants Would Take Center Stage
The potential for a floor fight at the Republican National Convention in Cleveland this summer has GOP consultants digging out old strategy b...
New York Campaign Ads Are a Tale of Two Cities
Ahead of the April 19 primary, we're seeing a kinder, gentler side of the Big Apple...
Local TV stations counting on political ads worry about Donald Trump's ability to get free airtime
Donald Trump has not taken independent expenditure money and does not have the kind of war chest typical for a general election campaign...
Old-School Talk Radio Is Still Big Enough to Break Candidates
POLITICIANS ARE FALLING all over themselves to figure out Snapchat and Instagram, but Donald Trump learned the hard way that a supposedly dyi...
Cablevision Media Sales Introduces Analytics Tool That Improves How Political Advertisers Reach Voters
Provides unique insights into the most effective way to target audiences based on unique voter attributes...
Trump Seemingly Bulletproof Against Attack Ads, For Now, Says Texas A&M Prof.
Despite the growing barrage of attack ads against Republican frontrunner Donald Trump, most of which are being financed by GOP supporters, Tr...
US presidential election 2016: how candidates are fighting an advertising war
The art of political ads, says Pringle, lies in confirming the existing ideas, thoughts or prejudices of voters...
The Subprime Banner Ad Crisis
Are Banner Ads Poised to Experience the Same Fate as the 2008 Housing Market?...
Pro-Bernie Sanders And Anti-Donald Trump Political Ads Are The Most Effective On TV
Bernie Sanders is far from the slickest presidential candidate, but he is clearly the most effective television advertiser in the 2016 race...
When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged Forming connections with voters makes the difference
Programmatic enables political candidates to reach audiences in real time...
Ad Industry to FCC: We Don't Need You on Privacy Beat
ANA Says We Don't Need Brawnier Cop...