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Twitter accidentally shared user data with advertising partner
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Twitter accidentally shared user data with advertising partner
  • 05/17/2019 12:00 AM
  • Source: Fox News
Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partne...
 Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads business
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Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads business
  • 05/17/2019 12:00 AM
  • Source: Business Insider
When Prabhakar Raghavan was teaching at Stanford University some 20 years ago, he was recruited by two grad students — Larry Page and Sergey ...
Walmart’s battle with Amazon has new fronts: Digital ads and A.I.
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Walmart’s battle with Amazon has new fronts: Digital ads and A.I.
  • 05/17/2019 12:00 AM
  • Source: CNBC
Walmart is investing more in tech, with billions spent on acquisitions and research and development...
Five Imperatives For Winning The Streaming TV Advertising Revolution
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Five Imperatives For Winning The Streaming TV Advertising Revolution
  • 05/17/2019 12:00 AM
  • Source: Forbes
For this upfront season, over-the-top (OTT) advertising is at the top of the “transformation” agenda for the TV industry. In fact, connected ...
How Pinterest plans to attract more self-serve advertisers
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How Pinterest plans to attract more self-serve advertisers
  • 05/17/2019 12:00 AM
  • Source: Ad Age
Platform outlines strategy to expand business beyond limited base of brands...
Why is Facebook Changing its Tune on Crypto Advertising as It Suddenly Loosens it Grip?
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Why is Facebook Changing its Tune on Crypto Advertising as It Suddenly Loosens it Grip?
  • 05/10/2019 12:00 AM
  • Source: Ethereum World News
Social Media giant Facebook has announced another change in its policy related to the advertising of cryptocurrencies and blockchain services...
Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs
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Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs
  • 05/10/2019 12:00 AM
  • Source: Pharmacy Times
A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price,...
How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)
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How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)
  • 05/10/2019 12:00 AM
  • Source: Netimperative
A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the br...
Digital Advertising Is Increasingly Concentrated Among a Few Winners
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Digital Advertising Is Increasingly Concentrated Among a Few Winners
  • 05/09/2019 12:00 AM
  • Source: The Motley Fool
U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $10...
Advertising Basics To Help Build Your Brand
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Advertising Basics To Help Build Your Brand
  • 05/10/2019 12:00 AM
  • Source: Forbes
I was watching an episode of Shark Tank that Lori Greiner (known as the "Queen of QVC" and “Shark with a Heart”) appeared on, and she was lam...
IPOs abound in digital advertising
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IPOs abound in digital advertising
  • 05/04/2019 12:00 AM
  • Source: Born2Invest
Digital advertising is supposed to be the fuel of the future, funding new companies (and IPOs) that provide us with services we never knew we...
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
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Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
  • 05/03/2019 12:00 AM
  • Source: Search Engine Land
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing...
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle
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These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle
  • 05/04/2019 12:00 AM
  • Source: Forbes
The ride-hail advertising sector has two new market entrants, both companies founded by east coast college students, both concepts slight var...
 Why Billboard Advertising Still Works in the Digital Age
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Why Billboard Advertising Still Works in the Digital Age
  • 05/04/2019 12:00 AM
  • Source: Cheddar
Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that th...
This New App Wants to Connect Women in Advertising to Provide Tools and Support
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This New App Wants to Connect Women in Advertising to Provide Tools and Support
  • 05/04/2019 12:00 AM
  • Source: Ad Week
Fellow is backed by VB&P and is pushing for a fall launch...

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