Political Media Report

Study: Male voice-overs dominate political ads, but women's voices may be more effective
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Study: Male voice-overs dominate political ads, but women's voices may be more effective
  • 03/30/2016 12:00 AM
  • Source: Phys.org
In political ads, it seems that men and women are not created equal, according to research on the selection of voice-over announcers in campa...
How Storytelling Wins Over Voters in Political Native Advertising
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How Storytelling Wins Over Voters in Political Native Advertising
  • 03/23/2016 12:00 AM
  • Source: Alabama Media Goup
According to Borrell Associates, online political advertising will surpass $1 billion in 2016, over six times that of the previous presidenti...
Is Television Still the Key Influencer of Voter Behavior?
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Is Television Still the Key Influencer of Voter Behavior?
  • 03/25/2016 12:00 AM
  • Source: The Street
With so much debate about political ad spending in the presidential primaries, and specifically about the use of television advertising, it's...
How Political Campaigns Are Putting People Data To Work
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How Political Campaigns Are Putting People Data To Work
  • 03/22/2016 12:00 AM
  • Source: Ad Exchanger
We have all heard about the Democratic Party’s skill with data, and there is no doubt the Obama campaign’s masterful use of first-party regis...
ANA's Dan Jaffe on Why TV Is Taking a Beating in White House Race
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ANA's Dan Jaffe on Why TV Is Taking a Beating in White House Race
  • 03/18/2016 12:00 AM
  • Source: Ad Age
But General Election is Likely to Be Much Different Than the Primary...
Strategists Brace for Trump Train to Hit Down Ballot
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Strategists Brace for Trump Train to Hit Down Ballot
  • 03/21/2016 12:00 AM
  • Source: Campaigns & Elections
GOP Consultants across the nation are getting nervous phone calls from their longtime clients as an historic number of incumbents are now swe...
Don't Fire Your Pollster Yet
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Don't Fire Your Pollster Yet
  • 03/17/2016 12:00 AM
  • Source: Campaigns & Elections
Polling, we’re told, is now in a state of perpetual crisis...
For Consultants Battling Trump, It's On To Cleveland
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For Consultants Battling Trump, It's On To Cleveland
  • 03/16/2016 12:00 AM
  • Source: Campaigns & Elections
A core of Republican consultants who have been fighting Donald Trump’s march to the GOP nomination are now bracing for a contested convention...
Why The Polls Missed Bernie Sanders’s Michigan Upset
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Why The Polls Missed Bernie Sanders’s Michigan Upset
  • 03/09/2016 12:00 AM
  • Source: FiveThirtyEight
If Bernie Sanders were to defeat Hillary Clinton in Michigan’s Democratic primary, it would be “among the greatest polling errors in primary ...
What The Stunning Bernie Sanders Win In Michigan Means
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What The Stunning Bernie Sanders Win In Michigan Means
  • 03/09/2016 12:00 AM
  • Source: FiveThirtyEight
Bernie Sanders made folks like me eat a stack of humble pie on Tuesday night...
Why Iowa Wasn't a Disaster for Pollsters
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Why Iowa Wasn't a Disaster for Pollsters
  • 02/02/2016 12:00 AM
  • Source: Campaigns & Elections
The first votes of the 2016 campaign resulted in a reality check for the candidate who spent weeks touting his sizable lead in public polling...
Aggressive Use of Social Pressure? Expect to See More
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Aggressive Use of Social Pressure? Expect to See More
  • 02/08/2016 12:00 AM
  • Source: Campaigns & Elections
Did the controversial mailer sent by the Ted Cruz campaign ahead of the Iowa Caucuses open the door to candidates using more aggressive socia...
Study: Local TV is the Biggest Influencer of Voter Decisions
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Study: Local TV is the Biggest Influencer of Voter Decisions
  • 02/23/2016 12:00 AM
  • Source: Campaigns & Elections
The 2016 presidential campaign is in full swing...
Keeping Your Down-Ballot Effort Alive During Presidential Primary Season
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Keeping Your Down-Ballot Effort Alive During Presidential Primary Season
  • 03/03/2016 12:00 AM
  • Source: Campaigns & Elections
We’re into the thick of presidential primary season when the political world and voters’ attention is aimed at the top of the ticket...
Measuring Trump's Strength in a Swing State
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Measuring Trump's Strength in a Swing State
  • 03/01/2016 12:00 AM
  • Source: Campaigns & Elections
The political world is understandably focusing its attention on the largest Super Tuesday prizes...

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