Political Media Report

 Digital advertising in the US is finally bigger than print and television
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Digital advertising in the US is finally bigger than print and television
  • Source: Recode
It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than tra...
TV networks partner to standardize addressable advertising
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TV networks partner to standardize addressable advertising
  • 03/15/2019 12:00 AM
  • Source: Ad Age
Yet another consortium is forming among TV companies—this time to establish standards in addressable advertising...
Digital out-of-home advertising is fracturing into many channels
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Digital out-of-home advertising is fracturing into many channels
  • 03/15/2019 12:00 AM
  • Source: MarTech Today
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split ...
 Advertisers Continue to Flee Tucker Carlson. Will Fox News Stick With Him?
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Advertisers Continue to Flee Tucker Carlson. Will Fox News Stick With Him?
  • 03/15/2019 12:00 AM
  • Source: Rolling Stone
MyPillow may be the biggest company willing to buy commercial airtime on the embattled host’s show ...
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.
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What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.
  • 03/15/2019 12:00 AM
  • Source: Forbes
The degree to which humor is used in high profile advertising is impressive. My colleague Alexander Mafael of the Freie University of Berlin ...
YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW
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YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW
  • 03/08/2019 12:00 AM
  • Source: Ad Week
Partnership with the Ad Council promotes causes...
Congress Moves to Ban Discriminatory Advertising on Social Media
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Congress Moves to Ban Discriminatory Advertising on Social Media
  • 03/05/2019 12:00 AM
  • Source: Nextgov
Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market...
 Walmart Fights Back at Amazon by Getting Into the Advertising Game
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Walmart Fights Back at Amazon by Getting Into the Advertising Game
  • 03/07/2019 12:00 AM
  • Source: Investorplace
Walmart has its eyes on its trove of consumer data...
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'
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Some advertisers are quitting Facebook, chiding the company's 'despicable business model'
  • 03/09/2019 12:00 AM
  • Source: CNBC
On Dec. 19, David Heinemeier Hansson quit Facebook and Instagram. It was a decision he made alongside his business partners at software compa...
Google's Branded Keyword, Search Dominance Leave Companies at Mercy of the Tech Giant
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Google's Branded Keyword, Search Dominance Leave Companies at Mercy of the Tech Giant
  • 03/09/2019 12:00 AM
  • Source: Fortune
Google controls many of the ways businesses access customers online in the U.S., making it almost impossible to run a company without buying ...
Outdoor Advertising Market 2019-2026 : Growing Penetration of LED Mobile Billboards to Boost Demand : Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media
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Outdoor Advertising Market 2019-2026 : Growing Penetration of LED Mobile Billboards to Boost Demand : Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media
  • 03/03/2019 12:00 AM
  • Source: Digital Journal
The report proposals a comprehensive evaluation of the market. It does so by in-dipper qualitative insights, historical data, and verifiable ...
 Is Content Marketing Advertising?
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Is Content Marketing Advertising?
  • Source: Social Media Today
This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing...
YouTube Faces Advertiser Boycott Over Videos With Kids That Attracted Sexual Predators
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YouTube Faces Advertiser Boycott Over Videos With Kids That Attracted Sexual Predators
  • 03/01/2019 12:00 AM
  • Source: Variety
In response to the report, YouTube said in a statement, “There shouldn’t be any ads running on this content, and we are working urgently to f...
Will advertisers ever learn from YouTube advertising scandals?
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Will advertisers ever learn from YouTube advertising scandals?
  • 03/02/2019 12:00 AM
  • Source: Econsultancy
Advertisers are once again pausing their YouTube ad buys following a report that pre-roll ads have been appearing on videos of children that ...
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain
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Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain
  • 03/03/2019 12:00 AM
  • Source: Cointelegraph
Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers...

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