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How to Hit the Inbox with Your Next Email Fundraiser
Ted Williams, arguably the greatest baseball hitter of all-time, once said, “I think, without question, the hardest single thing to do in spo...
7 Ways Technology Will Strengthen and Streamline Advertising in 2018
Source: Ad Week
Industry leaders share their predictions, and optimism abounds...
Study: Advertising influences millennials the most
Source: Chain Store Age
Millennials — more than any other generation — are “impulse buyers.”...
How Autonomous Vehicles, Driverless Cities And More E-Commerce Will Affect Advertising
At a conference curated and hosted by the AIA (American Institute of Architects) in New York City on December 1st, the best minds on the subj...
Publishers And The Inevitable Pivot To Video
Source: Ad Exchanger
It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot to video do...
Pepsi Claws Its Way To Top Of Social Media, Lobster Helps
Source: Media Post
Pepsi got an unexpected social media bump this week when a fisherman from New Brunswick, Canada, pulled a lobster from the Atlantic Ocean tha...
How Spotify Makes Its Data-Driven Outdoor Ads, and Why They Work So Well
Source: Ad Week
CMO Seth Farbman takes us inside the campaign...
Facebook to Lift Longtime Ban on Pre-Roll Ads
Source: Ad Age
Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, e...
Fundraisers Fret Over Millennial Donors Despite Growth In Online Fundraising
Source: Campaigns & Elections
Technology is making donating easier and more Americans are opening their wallets to campaigns and groups, but fundraisers are worried about ...
Advertisers are said to be wasting up to $1.28 million a day on thousands of fake websites
A huge online advertising scam has been exposed that could be costing businesses, primarily in the U.S., almost $1.3 million a day...
Inside Twitter’s Non-Advertising Business
Source: Market Realist
Twitter’s (TWTR) non-advertising revenues primarily originate from data licensing...
15 Things You Should Know About Location-Based Advertising
As the name implies, location-based advertising means creating highly customized and targeted marketing efforts tailored to consumers in a sp...
The state of digital advertising strategies, in 4 charts
Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year...
Firms ditch YouTube ads over predatory comments on videos of children
Source: The Guardian
Global brands suspend YouTube and Google advertising after it was placed alongside videos paedophiles exploited...
Tighter rules for online political ads gain momentum — but Trump's tweets may remain disclaimer-free
A wide swath of Americans just sent a clear message to the Federal Election Commission: Digital political ads should come with notices saying...
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