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Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests
Source: Ad Age
Ad campaigns built around expensive Super Bowl commercial time improved brand buzz and consumers' propensity to talk about brands, but they d...
Bipartisan Letter Rebukes Kellyanne Conway for ‘Explicit Endorsement’ of Ivanka Trump Products
Source: Ad Week
By encouraging Fox News viewers to “buy Ivanka’s stuff,” White House spokeswoman Kellyanne Conway’s statements “clearly violate the ethical p...
The Futurist: The right mindset for digital marketing
Source: Marketing Interactive
Advertising and marketing have been consistently evolving, innovating and improving. New ideas, strategies, tools and choices of media are co...
Twitter Revs, Audience Dip, CEO Calls 2016 'Transformative'
Source: Media Post
As analysts expected, Twitter reported less than solid fourth-quarter earnings on Thursday...
Despite a Tough Cycle, Pollsters Expect Business To Boom in 2017
Source: Campaign & Elections
Public polling was excoriated last year as the misses piled up and surveyors’ methodology faced waves of scrutiny...
Avocados From Mexico keeps on message in Super Bowl ad despite political storm
Mexico's avocado producers have bought airtime in this year's Super Bowl for a message that's anything but political...
$10 million ad campaign will back Trump Supreme Court nominee
Source: USA Today
Within minutes of President Trump announcing his Supreme Court pick, a deep-pocketed conservative group will launch the first phase of a $10 ...
Outside Voices: Can Our Country Be Brought Together By Tide Ads?
Source: Wall Street Journal
Marketing can be a unifying force in a politically divided nation, advertising veteran argues...
FCC's Media Bureau Sets Aside Political File Complaint Decisions
Source: Broadcasting Cable
The FCC under chairman Ajit Pai has gotten busy undoing some late-stage actions under former chairman Tom Wheeler—or what Pai had signaled we...
Super Bowl 2017 ads navigate fraught political landscape
Source: LA Times
Super Bowl Sunday traditionally has been a day for Americans to come together in a celebration of friends, football and big-ticket TV commerc...
Despite Trump's Campaign Anomaly, TV Is Still Supreme in Politics
Source: The Street
Looking forward, 2018 will be a big year for political advertising. Local broadcast television is fully expected to play the leading role in ...
FCC Clarifies Public File Obligations for Identifying Issues and Sponsors for Political Ads
Late Friday, the FCC’s Media Bureau issued an order (at this time available in Word format only, here) clarifying its public file rules for p...
Making the Move from Political to Corporate Communications
Source: Campaigns & Elections
The first thing that hits you when moving from political campaigns into corporate communications is the sudden slowdown...
Profiting Within a Duopoly is the Challenge of 2017
A chill went down my spine at a political marketing event in Washington, D.C., this week, which reflected on the digital tactics deployed in ...
Comcast pulls in first full-year gain in TV customers in a decade
Source: Financial Times
Comcast defied industry fears of viewers ditching cable services in favour of online streaming, reporting its first full-year gain in televis...
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