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Radio stations to post political ad info online
Source: Houston Chronicle
A new digital trove of data showing who is paying to influence elections on Texas airwaves is set to become available ahead of this year's bi...
Report: It’s harder to know who’s paying for political ads
Source: Northwest Herald
It’s getting harder to know who is funding political advertising at the state level as more money becomes anonymous or is filtered from one p...
How political ads use cinematic tricks to get their messages across
Source: AV Club
Between now and the general election in November, the American public will endure countless hours of political ads on television and the inte...
Why Trump Can’t Afford to Let Clinton Dominate the Political-Ad War
Source: New York Magazine
Most political professionals have probably taken Donald Trump's oft-expressed disdain for paid political ads with a grain of salt...
Yes, Political Ads Are Still Important, Even for Donald Trump
Source: New York Times
General election advertising will soon begin in earnest...
Profit From the Bloodbath: How $12 Billion Is Being Spent to Tell You How to Vote in 2016
Source: The Street
More money will be spent in 2016 on political campaigns than ever before -- by a margin of billions...
Broadcaster Data Boosts Targeting, But Buyers Need Comparable Metrics
Source: Ad Exchanger
With TV upfront negotiations underway, digital tactics are wielding more influence as networks court buyers with cross-platform guarantees an...
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social
Source: Ad Week
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websit...
DNC Breach Highlights Need to Keep Hackers at Bay
Source: Campaigns & Elections
There is little surprising in reports of Russian hackers penetrating the Democratic National Committee’s computer network and accessing the p...
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