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Facebook lets advertisers target users based on sensitive interests
Source: The Guardian
Social network categorises users based on inferred interests such as Islam or homosexuality...
Human-computer interaction and digital advertising
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment...
Reaching The 'Unreachable' Audience With Podcast Advertising
It’s no secret that millennials and Gen Xers are continuously redefining media consumption behavior, so much so that they are often unreachab...
A vision of how broadcasters can unify their linear and digital advertising offers
More linear TV, including live programming, is being watched as a digital stream, whether it is viewed on smartphones, tablets or PCs, or on ...
Making the most of LinkedIn advertising
Source: The Drum
How to get the most from your LinkedIn advertising? Try some lesser known strategies...
Voice search and the future of retail advertising
Source: Retail Customer Experience
Voice search has come a long way since Apple debuted Siri in 2011...
Sports Fans Like Matches, Not Ads. So TV Has Changed Its Game
Football is, at its core, a game of long-held rules and traditions. Come this fall, Fox hopes to break some of them...
Digital Advertising Revenue Grew 21% and Surpassed TV Ad Spend Last Year
Source: Ad Week
Mobile is driving the growth...
Advertising On Social Media, Explained
Apparently the advertising sector on social media is huge. Is this true?...
What the advertising industry can learn from television's most binge-watched shows
Source: The Drum
Can we make ad campaigns as binge-worthy as Game of Thrones or as anticipated as Season 2 of The Handmaid’s Tale?...
State of the agency world: digital rules, growth slows, consultancies surge
Source: Ad Age
It's a first: Digital work in 2017 accounted for more than half of U.S. agency revenue...
Where Should I Spend My Advertising Dollars?
When it comes to developing an advertising strategy, selecting the right media for your brand is a moving target...
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
Source: Media Post
Websites are gaining more traffic from devices, from voice-activated hubs to smartphones and personal computers, but consumers are spending l...
Hurdles of Mid-size Agencies are Real but the Rewards are Sweet
In a highly competitive market space of agencies of every size and specialization, it’s very natural for a medium size business owner to feel...
Mobile advertising represents 91% of Facebook’s ad revenue
Source: Marketing Interractive
Despite the recent wave of negative press surrounding its Cambridge Analytica debacle, Facebook revenue has continued to stay strong, read it...
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