The Political Media Report

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption. Read More...

The World Economic Forum is perhaps best known for its annual meeting in Davos, Switzerland, which brings together heads of state, CEOs of some of the world’s largest companies, and assorted other movers and shakers for a week of speeches, panels, and workshops in the Swiss Alps each January. But the Forum also works year-round through its network of over eighty global agenda councils, which address a diverse range of topics including biotechnology, climate change, energy security, and youth unemployment. Read More...

eBay is trying to marshal its users to change federal sales tax legislation pending in the Senate that could usher in the first national Internet sales tax.  Read More...

Convergence — is it here yet, marrying TV with computers, or still in previews? At this week's National Association of Broadcasters conference in Las Vegas, Adobe Systems (ADBE) launched Adobe Primetime after a long trial run — and released stats showing mobile video consumption growing. Read More...

Whilst identifying the “Cost per Influence” of your email marketing campaign is crucial to evaluating its success, you won’t be able to achieve that success if your campaign is not based on customer insight and responsive to behavioural change. So what can marketers do to make sure they are equipped to deliver it and capitalise on changing consumer behaviours in real-time? Read More...

Twitter's global ad revenue is expected to hit nearly $1 billion in 2014, according to a new estimate from eMarketer. The researcher upped its estimates for Twitter's ad revenue this year and next based on greater-than-expected demand for Twitter's mobile ads. eMarketer now expects that Twitter will generate $583 million in ad revenue in 2013 and $950 million in 2014, up from a previous estimate of $545 million this year and $808 million next year. Read More...

One of the Republican Party’s top campaign masterminds, Karl Rove, is reportedly looking to build the epicenter of conservative digital campaign tools right in the heart of Silicon Valley. “We are working within the party to create a big toolbox that can compete in the midterms and be used by all,” private-equity investor Richard Boyce told the Wall Street Journal about the still-forming entity. However, when Rove and company start looking for talent, they might find the most well-regarded hackers want nothing to do with the Republican party–no matter how much money is offered. Read More...

Are you a politically conscious conservative eager to make a difference? Has your experience at the Conservative Political Action Conference inspired you to engage in the electoral process beyond merely voting? Do you have the financial assets to support a candidate but are concerned you might end up grossly violating the law?  Read More...

One of the most discussed topics surrounding Google's futuristic smart glasses is whether the specs could have a prescription lenses option in the future. In a note posted to Google+ on Tuesday, the company answered a resounding, "yes!" Without getting into too much detail, Google said on its Project Glass page we can expect to see a prescription solution Google Glass "later this year." Read More...

Robots confused about what they encounter in the world of humans can now get help online. Read More...