Case Study: Gun Appreciation Day

  • 01/19/2013 12:00 AM
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The Challenge:
President Obama exploited the Sandy Hook massacre in order to advance his gun control agenda. The Vice President went so far to guarantee gun control legislation before the end of January. It appeared that the GOP members of Congress were paralyzed into inaction by political fear and the consensus in the media was that sweeping gun control would make it through Congress.
Our Action:
Political Media, Inc. quickly went to work to form a coalition of prominent conservative, tea party and gun rights organizations to sponsor the first ever Gun Appreciation Day on January 19, 2013. Integrating traditional advertising, a blistering earned media campaign; social media, online advertising and email marketing, Gun Appreciation Day reached tens of millions of Americans & turned out more than 500,000 people nationwide.
The Result:
Political Media’s Gun Appreciation Day changed the national conversation from gun control to gun rights and handed the President of the United States his first and most stunning legislative defeat.

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