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Why Attention Metrics Are Replacing Viewability as the New Standard in Digital Advertising
Why Attention Metrics Are Replacing Viewability as the New Standard in Digital Advertising
  • 06.30.2026
  • by: Political Media Staff
A viewable impression is not an effective one....
The Rise of Automated A/B Testing: How Campaigns Are Optimizing Faster Than Ever
The Rise of Automated A/B Testing: How Campaigns Are Optimizing Faster Than Ever
  • 06.29.2026
  • by: Political Media Staff
Automated A/B testing is giving political campaigns the ability to optimize messaging, ads, and donor outreach in real time — discover how th...
Why Message Testing Has Become the Most Valuable Investment Before a Campaign Launches
Why Message Testing Has Become the Most Valuable Investment Before a Campaign Launches
  • 06.26.2026
  • by: Political Media Staff
Political campaigns that test their messages before spending on media consistently outperform those that don't — here's what the research rev...
Political Ad Spend Is Surging and Redefining the Media Sphere
Political Ad Spend Is Surging and Redefining the Media Sphere
  • 06.16.2026
  • by: Brian Conlan
  • Source: Campaigns & Elections
Political ad spending is projected to reach $11.6 billion in 2026, and a growing share is expected to flow into podcasts and digital audio....
The Small Donor Surge: How Micro-Donation Strategies Are Reshaping Campaign Finance
The Small Donor Surge: How Micro-Donation Strategies Are Reshaping Campaign Finance
  • 06.24.2026
  • by: Political Media Staff
Small donors have become a decisive force in political fundraising — learn how micro-donation strategies, recurring giving programs, and digi...
Why Email Is Still the Highest-ROI Channel Nobody Is Fully Optimizing
Why Email Is Still the Highest-ROI Channel Nobody Is Fully Optimizing
  • 06.23.2026
  • by: Political Media Staff
Email delivers $36-$42 for every dollar spent — more than any other digital channel. Yet 70% of brands are still batch-and-blasting....
AI Ad Production Is Here. Campaigns Still Need to Use It Responsibly
AI Ad Production Is Here. Campaigns Still Need to Use It Responsibly
  • 06.22.2026
  • by: Political Media Staff
AI has collapsed political ad production timelines from weeks to hours....
Why CTV Is Now the Most Contested Channel in Political Advertising
Why CTV Is Now the Most Contested Channel in Political Advertising
  • 06.19.2026
  • by: Political Media Staff
Connected TV has gone from a niche political ad channel to the dominant digital spend category in two cycles....
Why Video Is Now the Default Content Format — Not the Exception
Why Video Is Now the Default Content Format — Not the Exception
  • 06.18.2026
  • by: Political Media Staff
91% of businesses now use video as a marketing tool. Video accounts for 82% of all internet traffic. ...
Why Programmatic Advertising Is Getting Smarter — and More Complex
Why Programmatic Advertising Is Getting Smarter — and More Complex
  • 06.17.2026
  • by: Political Media Staff
Programmatic now controls 92% of US digital display ad spend. AI is making campaigns smarter. But fraud, MFA waste, and brand safety risks ar...
Why AI Search Is Breaking Traditional SEO — And What Brands Should Do About It
Why AI Search Is Breaking Traditional SEO — And What Brands Should Do About It
  • 06.16.2026
  • by: Political Media Staff
Google AI Overviews now appear in over 25% of all searches. Organic click-through rates have dropped 61%....
Why SMS Is Having a Comeback in Political Campaigns
Why SMS Is Having a Comeback in Political Campaigns
  • 06.15.2026
  • by: Political Media Staff
With platform algorithms tightening and third-party cookies degrading, SMS has become one of the most reliable direct channels in political c...
The Tools Gap Is Closing for Down-Ballot Campaigns
The Tools Gap Is Closing for Down-Ballot Campaigns
  • 06.12.2026
  • by: Political Media Staff
The digital tools that once required Senate-level budgets are now accessible to city council candidates....
Why Creator Partnerships Are Replacing Traditional Influencer Deals
Why Creator Partnerships Are Replacing Traditional Influencer Deals
  • 06.11.2026
  • by: Political Media Staff
The one-off sponsored post is losing ground to sustained creator partnerships. ...
Why Organic Content Is Winning in 2026
Why Organic Content Is Winning in 2026
  • 06.10.2026
  • by: Political Media Staff
Paid political ads are losing ground to authentic, creator-style content....

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