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The Creator Economy is Here. Here’s How Campaigns Can Adapt.
12.03.2025
by: Max Greenwood
Source: Campaigns & Elections
Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social media for news....
The Post-Cookie Targeting Playbook
12.17.2025
by: Political Media Staff
The political world is walking away from an old crutch, whether it wants to or not....
Brand-Style Campaigning: How Retail Teaches Political Loyalty
12.16.2025
by: Political Media Staff
Political consultants like to talk about “message,” but voters live inside something closer to “brand.”...
Dentsu Revises 2026 Downward, Cites Macroeconomics, 'Algorithmic Era'
12.03.2025
by: Joe Mandese
Source: Media Post
The forecast, one of two remaining agency holding companies issuing one for the year ahead - WPP Media will do so Monday - comes as other Int...
Retailers Urge Court To Block Texas Law Restricting App Downloads
12.02.2025
by: Wendy Davis
Source: Media Post
The National Retail Federation is asking a judge to block a Texas law requiring app stores to verify users' ages and block minors under 18 fr...
AI Bots Can Manipulate Online Polls, New Research Shows
11.24.2025
by: Max Greenwood
Source: Campaigns & Elections
A new paper underscores the emerging threat AI poses to a pillar of modern data collection and public opinion research....
Data Minimalism Wins Elections
12.10.2025
by: Political Media Staff
Campaigns are addicted to data the way people get addicted to caffeine: it feels like energy, it feels like control, and it feels indispensab...
AI Tools for Campaign Creative — Without Losing the Human Signal
12.09.2025
by: Political Media Staff
Campaigns are starting to treat AI like a new kind of staffer: fast, tireless, and eager to spit out a hundred options before breakfast....
The Tap-to-Vote Effect: How Social Media Polls Quietly Shape Modern Campaigns
12.08.2025
by: Political Media Staff
Social media polls are becoming powerful political tools by capturing voter sentiment, encouraging participation, and influencing the directi...
Where Voters Gather: The Growing Power of Virtual Town Halls
12.05.2025
by: Political Media Staff
Virtual town halls are transforming political communication by creating more accessible, interactive, and genuine conversations between campa...
AI in the Polling Room
12.04.2025
by: Political Media Staff
AI is reshaping political polling by improving accuracy, analyzing voter behavior at scale, and helping campaigns make faster, data-driven de...
Using AI to Create Personalized Donor Communications
12.03.2025
by: Political Media Staff
AI is helping campaigns build more personal donor relationships by shaping tailored messaging that reflects individual interests, values, and...
Beyond the Feed: How to Use Social Media to Drive Voter Education
12.02.2025
by: Political Media Staff
In an era of algorithmic noise and misinformation, conservative campaigns must reclaim social media as a tool for clarity, credibility, and v...
The Digital Shift: How Modern Marketing Is Rewriting Campaign Strategy
01.12.2025
by: Political Media Staff
Digital marketing is reshaping political strategy by expanding reach, sharpening messages, and empowering campaigns to connect with voters in...
Beyond the Brochure: How Augmented Reality Is Reimagining Voter Education
01.12.2025
by: Political Media Staff
Augmented reality is creating immersive, accessible voter education experiences that help campaigns explain issues, policies, and processes i...
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