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Amazon Follows Google Into Visual Search To Strengthen Shopping
10.02.2024
by: Laurie Sullivan
Source: Media Post
Amazon announced five visual search features in its shopping app that allow customers to improve their experience throughout the marketplace....
Optimizing Campaign Events with Geolocation Data
10.03.2024
by: Political Media Staff
In today’s political landscape, successful campaign events are driven by data—and one of the most powerful tools available is geolocation dat...
Content Curation vs. Content Creation: Which Strategy Boosts Your Brand?
10.03.2024
by: Political Media Staff
In today’s fast-paced digital landscape, brands are constantly seeking ways to engage their audience and remain relevant....
The Virtual Shift: How Campaign Strategies Are Being Transformed by Online Events
10.03.2024
by: Political Media Staff
Virtual events are reshaping political campaigns, offering scalable and cost-effective solutions to reach voters nationwide while boosting en...
3D Printing: The Game-Changer for Political Merchandise
10.02.2024
by: Political Media Staff
In the ever-evolving landscape of political campaigns, innovation is key to staying relevant and engaging voters. ...
Don't Leave Your Fundraising on Autopilot During GOTV
09.30.2024
by: Ken Mika
Source: Campaigns & Elections
What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising appeals....
Statara, Comscore Expand Traditional Audience Segments
09.30.2024
by: Laurie Sullivan
Source: Media Post
The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products....
Boost Your Campaign's Fundraising with Email Segmentation
10.01.2024
by: Political Media Staff
In today’s digital age, political fundraising is more competitive than ever....
Meta Unveils Celebrity-Voiced AI Assistant
09.26.2024
by: Danielle Oster
Source: Media Post
MetaAI is allowing users to speak to the chatbot and hear responses in the voice of celebs such as Judi Dench and Kristen Bell....
Crowdsourced Content: A Game-Changer for Political Advertising
10.01.2024
by: Political Media Staff
In today’s media environment, where conservative voices are often suppressed, campaigns must find innovative ways to connect with voters....
AI-Driven Fundraising: Revolutionizing Conservative Campaigns
09.30.2024
by: Political Media Staff
In today’s fast-paced political landscape, leveraging artificial intelligence (AI) for fundraising is no longer optional—it’s essential. ...
Thinking Outside the Zip Code: The Power of Contextual Data
09.25.2024
by: Ariel Deitz
Source: Campaigns & Elections
For political campaigns – really, for any advertisers – reaching target audiences is crucial. Beyond merely getting in front of the right peo...
Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
09.26.2024
by: Wayne Friedman
Source: Media Post
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, re...
Snapchat Brings Google Gemini To 'My AI'
09.26.2024
by: Colin Kirkland
Source: Media Post
My AI will be powered by Google's Gemini AI system, marking a move away from its sole integration with OpenAI's GPT models....
Visual Search Technology: Transforming E-Commerce and Political Campaigns
09.27.2024
by: Political Media Staff
As artificial intelligence (AI) reshapes industries, visual search in e-commerce is making its mark in political campaigns....
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