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AI Shifts Ad-Tech And Media-Buying Budgets For 2025
11.14.2024
by: Laurie Sullivan
Source: Media Post
Budgets will shift to emerging AI-powered channels that embrace creative automation and conversational commerce as marketers become more opti...
37% Of Gen X Make Purchases From Ads, Study Shows
11.12.2024
by: Laurie Sullivan
Source: Media Post
Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study release...
Harnessing Hyper-Local Targeting: A Game Changer for Political Campaigns
11.14.2024
by: Political Media Staff
In today’s highly competitive political landscape, the importance of targeted messaging cannot be overstated. ...
Essential Personal Branding Strategies for Politicians in 2024
11.13.2024
by: Political Media Staff
In the fast-paced political landscape of 2024, personal branding has become essential for politicians seeking voter trust and connection....
NCM Ad Sales Sink, Soft TV Upfront Cited
11.06.2024
by: Wayne Friedman
Source: Media Post
National CineMedia says third-quarter theater attendance in its ad network theaters (18,141 screens) declined 8% to 121.6 million from 131.7 ...
Revolutionizing Donor Engagement: How AI Transforms Journey Mapping for Conservative Campaigns
11.11.2024
by: Political Media Staff
As political campaigns increasingly rely on data, understanding and improving the donor experience is more crucial than ever. ...
'New York Times' Sees Jump In Ad Sales, Digital Revenue
11.05.2024
by: Ray Schultz
Source: Media Post
Although "The New York Times" saw increases in revenue and ad sales in the third quarter, print ad and subscription revenue both declined....
Hyper-Personalization: Shaping the Future of Customer Expectations in the Digital Age
11.07.2024
by: Political Media Staff
In today’s competitive digital landscape, hyper-personalization is revolutionizing how brands engage with their audiences....
Ad Spend Vs. Volume By Channel Tells Two Tales
11.01.2024
by: Laurie Sullivan
Source: Media Post
Increasing ad prices became the most important issue for advertising in Q2 2024, but by Q3, costs had declined somewhat....
How ChatGPT and Conversational AI Are Transforming Customer Service for Businesses
11.05.2024
by: Political Media Staff
ChatGPT and other conversational AI platforms are revolutionizing customer service by providing faster, more efficient solutions to common bu...
New Report Reveals Massive Cybersecurity Risk to Campaigns
10.28.2024
by: Sean J. Miller
Source: Campaigns & Elections
27,000 campaign accounts exposed online—cyber threats are still rising. Is your campaign safe? Read the latest report on urgent vulnerabiliti...
Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
10.30.2024
by: Laurie Sullivan
Source: Media Post
Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer, more reliable ad environment for advertisers a...
Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
10.29.2024
by: Laurie Sullivan
Source: Media Post
For the first time ever, YouTube's ad and subscription revenue combined surpassed $50 billion during the past four quarters. YouTube TV, NFL ...
AI-Generated Imagery: Transforming the Future of Political Ads
10.30.2024
by: Political Media Staff
As artificial intelligence continues to advance, AI-generated imagery is increasingly becoming a key tool in political advertising. ...
Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
10.29.2024
by: Wayne Friedman
The U.S. and Canada have a commanding 66% share of all global viewing FAST content and 81% of global ad impressions....
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