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How Campaigns Should Use YouTube to Build Persuasion
How Campaigns Should Use YouTube to Build Persuasion
  • 02.17.2026
  • by: Political Media Staff
Many campaigns treat YouTube as a content warehouse....
Building a Digital Grassroots Movement
Building a Digital Grassroots Movement
  • 02.16.2026
  • by: Political Media Staff
A digital grassroots movement isn’t a hashtag—it’s an organized system....
Why Most Campaign A/B Testing Fails
Why Most Campaign A/B Testing Fails
  • 02.13.2026
  • by: Political Media Staff
A/B testing is often treated as a silver bullet. Run two ads, pick a winner, scale the result. ...
Building a Sustainable First-Party Data Engine
Building a Sustainable First-Party Data Engine
  • 02.12.2026
  • by: Political Media Staff
First-party data has become one of the most overused phrases in campaign strategy—and one of the most misunderstood....
AI-Driven Campaign Creative: How It’s Reshaping Political Advertising Strategy
AI-Driven Campaign Creative: How It’s Reshaping Political Advertising Strategy
  • 02.10.2026
  • by: Political Media Staff
Understand why AI-generated political campaigns are transforming traditional advertising by enabling faster creative cycles, deeper personali...
Why Donation User Experience Determines Fundraising Success
Why Donation User Experience Determines Fundraising Success
  • 02.09.2026
  • by: Political Media Staff
For years, fundraising strategy focused on messaging volume. More emails. More texts. More urgency....
YouTube Revenue In 2025 Topped $60B For Ads, Subscriptions
YouTube Revenue In 2025 Topped $60B For Ads, Subscriptions
  • 02.04.2026
  • by: Laurie Sullivan
  • Source: Media Post
YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period....
The New Normal for Political Digital Agencies
The New Normal for Political Digital Agencies
  • 02.05.2026
  • by: Political Media Staff
Political digital agencies are adjusting to platform fragmentation, data restrictions, and rising competition....
Native Advertising Best Practices
Native Advertising Best Practices
  • 02.04.2026
  • by: Political Media Staff
Native advertising helps political campaigns reach voters without disrupting their media experience....
Digital Marketing’s Expanding Role in Political Advocacy Campaigns
Digital Marketing’s Expanding Role in Political Advocacy Campaigns
  • 02.03.2026
  • by: Political Media Staff
Digital marketing plays a central role in how political advocacy groups build supporter communities, amplify issues, and sustain engagement i...
Why Data Ethics Are Now a Strategic Issue for Political Campaigns
Why Data Ethics Are Now a Strategic Issue for Political Campaigns
  • 02.02.2026
  • by: Political Media Staff
Why data ethics has become a critical factor shaping political campaign strategy, digital targeting, and voter trust....
The Influence of Social Media Platforms on Public Policy
The Influence of Social Media Platforms on Public Policy
  • 01.30.2026
  • by: Political Media Staff
Social media platforms now influence public policy discussions at scale....
How Digital Platforms Can Be Used for Political Debate Simulations
How Digital Platforms Can Be Used for Political Debate Simulations
  • 01.29.2026
  • by: Political Media Staff
An overview of how digital debate simulations help political campaigns improve message discipline, anticipate opponent attacks, and prepare c...
Using Data Lakes for Campaign Strategy Optimization
Using Data Lakes for Campaign Strategy Optimization
  • 01.28.2026
  • by: Political Media Staff
Data lakes help political campaigns centralize information, improve efficiency, and reduce guesswork....
Predictive AI and the New Playbook for Major Donor Targeting
Predictive AI and the New Playbook for Major Donor Targeting
  • 01.27.2026
  • by: Political Media Staff
Predictive AI is helping political campaigns identify major donor prospects, prioritize outreach, and improve high-dollar fundraising strateg...

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