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'New York Times' Sees Jump In Ad Sales, Digital Revenue
11.05.2024
by: Ray Schultz
Source: Media Post
Although "The New York Times" saw increases in revenue and ad sales in the third quarter, print ad and subscription revenue both declined....
Hyper-Personalization: Shaping the Future of Customer Expectations in the Digital Age
11.07.2024
by: Political Media Staff
In today’s competitive digital landscape, hyper-personalization is revolutionizing how brands engage with their audiences....
Ad Spend Vs. Volume By Channel Tells Two Tales
11.01.2024
by: Laurie Sullivan
Source: Media Post
Increasing ad prices became the most important issue for advertising in Q2 2024, but by Q3, costs had declined somewhat....
How ChatGPT and Conversational AI Are Transforming Customer Service for Businesses
11.05.2024
by: Political Media Staff
ChatGPT and other conversational AI platforms are revolutionizing customer service by providing faster, more efficient solutions to common bu...
New Report Reveals Massive Cybersecurity Risk to Campaigns
10.28.2024
by: Sean J. Miller
Source: Campaigns & Elections
27,000 campaign accounts exposed online—cyber threats are still rising. Is your campaign safe? Read the latest report on urgent vulnerabiliti...
Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
10.30.2024
by: Laurie Sullivan
Source: Media Post
Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer, more reliable ad environment for advertisers a...
Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
10.29.2024
by: Laurie Sullivan
Source: Media Post
For the first time ever, YouTube's ad and subscription revenue combined surpassed $50 billion during the past four quarters. YouTube TV, NFL ...
AI-Generated Imagery: Transforming the Future of Political Ads
10.30.2024
by: Political Media Staff
As artificial intelligence continues to advance, AI-generated imagery is increasingly becoming a key tool in political advertising. ...
Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
10.29.2024
by: Wayne Friedman
The U.S. and Canada have a commanding 66% share of all global viewing FAST content and 81% of global ad impressions....
X Revamps Its Ad Platform
10.25.2024
by: Colin Kirkland
Source: Media Post
X has introduced a revamped version of its Ads platform and says the redesign is focused on attracting more small businesses and driving bett...
Blockchain: Transforming Digital Marketing for Transparency and Trust
10.25.2024
by: Political Media Staff
In the fast-evolving world of digital marketing, blockchain technology is gaining momentum as a game-changer....
Amazon Launches An Audio Generator For Ads
10.15.2024
by: Laurie Sullivan
Source: Media Post
Amazon is launching a generative AI tool to create audio ads as part of its self-service ad suite AI Creative Studio, to give brands a way to...
Tech Lab Appropriates Talent Show Format To Standardize CTV Ads
10.22.2024
by: Joe Mandese
Source: Media Post
Dubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting industry contestants to compete by submitting ad formats with the most popul...
Augmented Reality Posters: Transforming Urban Political Campaigns
10.22.2024
by: Political Media Staff
Discover how AR campaign posters are transforming urban political marketing, offering interactive experiences and valuable data insights for ...
Don’t Worry Donors, Fundraising Email Remains a Human Pursuit — For Now
10.11.2024
by: Sean J. Miller
Source: Campaigns & Elections
Can AI replace political fundraising consultants? Not yet, say the campaign industry's leading experts....
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