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Yelp Uses AI For Smarter Ad Optimization, Performance For Local Businesses
12.11.2024
by: Laurie Sullivan
Source: Media Post
Yelp has introduced more than 20 features to support local businesses, focusing on using AI to simplify ad setup, optimization and create com...
Transforming Fundraising: How Augmented Reality Boosts Campaign Engagement
12.12.2024
by: Political Media Staff
Political campaigns are continually seeking innovative ways to connect with donors and drive engagement....
Reddit Tests Conversational 'Ask' AI Tool
12.09.2024
by: Laurie Sullivan
Source: Media Post
Search-based interfaces supported by AI have become the next wave in conversational engines. As more companies use Reddit data to train their...
Study Finds Big Gaps In Advertising Inclusivity
12.06.2024
by: Steve McClellan
Source: Media Post
In addition to gender, RX currently measures representation across age, body type and skin tone expression. ...
Amplifying Your Message: The Rise of Audio Marketing with Podcasts and Voice Ads
12.09.2024
by: Political Media Staff
In the fast-paced world of digital marketing, audio has emerged as a powerful medium for connecting with audiences. ...
Meta Discloses 'Andromeda' Ad Retrieval
12.03.2024
by: Political Media Staff
Source: Media Post
As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns - specifically its...
OpenAI To Add Ads, Goes On Creative Hiring Spree
12.02.2024
by: Laurie Sullivan
Source: Media Post
OpenAI, which is restructuring into a for-profit from a non-profit company, continues to hint at adding advertising to its AI-powered search ...
Pinpointing Voter Engagement: How Geo-Fencing Shapes Local Campaign Strategies
12.04.2024
by: Political Media Staff
Learn how geo-fencing technology empowers political campaigns to target voters locally, boost engagement, and refine messaging using location...
Lyft Introduces Restroom Finder
12.01.2024
by: Tanya Gazdik
Source: Media Post
It was selected as a key project in Lyft's June hackathon, where a team worked to develop a fully functional product in just two days....
AI-Powered Strategies to Boost Political Candidate Media Visibility
12.02.2024
by: Political Media Staff
In the ever-evolving landscape of political marketing, staying ahead of the competition requires adopting cutting-edge technologies. ...
Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
11.27.2024
by: Joe Mandese
Source: Media Post
The good news is that October turned in the 18th consecutive month of expansion for the U.S. ad market. ...
Google Lens Makes In-Store Shopping More Vivid
11.25.2024
by: Laurie Sullivan
Source: Media Post
Ads began serving up Lens a couple of months ago, but shopping ads will now appear at the top of the page. ...
How AI is Transforming Personalized Voter Pledge Campaigns
11.27.2024
by: Political Media Staff
Discover how AI revolutionizes voter pledge campaigns by enabling hyper-personalized outreach, improving engagement, and optimizing campaign ...
OOH Ad Revenue Rose 4.3% In Q3 With 4.6% YTD Growth
11.25.2024
by: Steve McClellan
Source: Media Post
That's according to figures released by the Out Of Home Advertising Association. Digital OOH rose 7.3% and accounted for 33.2% of quarterly s...
AI Automation Expected To Ease Pressure To Increase Revenue
11.21.2024
by: Laurie Sullivan
Source: Media Post
Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but despite the increase just in the past y...
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