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Articles

Persuasion in a Compressed World
Persuasion in a Compressed World
  • 01.05.2026
  • by: Political Media Staff
Every campaign today is trying to persuade inside a shrinking box....
The Polarization Profit Machine
The Polarization Profit Machine
  • 01.02.2026
  • by: Political Media Staff
There’s a reason politics feels hotter than ever online, even when most people in real life are tired of the temperature....
Rapid Response Without Recklessness
Rapid Response Without Recklessness
  • 12.31.2025
  • by: Political Media Staff
The internet rewards speed the way a casino rewards impulse....
The Quiet Power of Dark Social for Campaigns
The Quiet Power of Dark Social for Campaigns
  • 12.30.2025
  • by: Political Media Staff
Most campaigns still act like public feeds are the whole battlefield....
Youth Platforms Without Youth Pandering
Youth Platforms Without Youth Pandering
  • 12.29.2025
  • by: Political Media Staff
Campaigns keep asking the same nervous question:...
Donation Friction Audits: Finding the Silent Killers of Online Fundraising
Donation Friction Audits: Finding the Silent Killers of Online Fundraising
  • 25.12.2025
  • by: Political Media Staff
Small points of friction on donation pages can quietly cost campaigns millions—auditing and fixing them is one of the fastest ways to improve...
From Search Bar to Sidewalk: Turning Digital Intent into Field Strategy
From Search Bar to Sidewalk: Turning Digital Intent into Field Strategy
  • 24.12.2025
  • by: Political Media Staff
Search behavior reveals what voters care about in real time—and campaigns that translate digital intent into field strategy gain a powerful l...
The Return of Economic Messaging in Political Campaigns
The Return of Economic Messaging in Political Campaigns
  • 23.12.2025
  • by: Political Media Staff
Economic messaging is returning to the center of political campaigns as voters prioritize wages, prices, and personal financial stability ove...
Why Trust Has Become the Most Valuable Currency in Political Marketing
Why Trust Has Become the Most Valuable Currency in Political Marketing
  • 22.12.2025
  • by: Political Media Staff
As voters grow skeptical of institutions, political campaigns are rebuilding trust through credibility, consistency, and disciplined messagin...
The Rise of Digital Neighborhoods
The Rise of Digital Neighborhoods
  • 12.19.2025
  • by: Political Media Staff
The country didn’t stop talking politics — it just stopped doing it in the same places....
The Creator Economy is Here. Here’s How Campaigns Can Adapt.
The Creator Economy is Here. Here’s How Campaigns Can Adapt.
  • 12.03.2025
  • by: Max Greenwood
  • Source: Campaigns & Elections
Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social media for news....
The Post-Cookie Targeting Playbook
The Post-Cookie Targeting Playbook
  • 12.17.2025
  • by: Political Media Staff
The political world is walking away from an old crutch, whether it wants to or not....
Brand-Style Campaigning: How Retail Teaches Political Loyalty
Brand-Style Campaigning: How Retail Teaches Political Loyalty
  • 12.16.2025
  • by: Political Media Staff
Political consultants like to talk about “message,” but voters live inside something closer to “brand.”...
Dentsu Revises 2026 Downward, Cites Macroeconomics, 'Algorithmic Era'
Dentsu Revises 2026 Downward, Cites Macroeconomics, 'Algorithmic Era'
  • 12.03.2025
  • by: Joe Mandese
  • Source: Media Post
The forecast, one of two remaining agency holding companies issuing one for the year ahead - WPP Media will do so Monday - comes as other Int...
Retailers Urge Court To Block Texas Law Restricting App Downloads
Retailers Urge Court To Block Texas Law Restricting App Downloads
  • 12.02.2025
  • by: Wendy Davis
  • Source: Media Post
The National Retail Federation is asking a judge to block a Texas law requiring app stores to verify users' ages and block minors under 18 fr...

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