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Effective Crisis Management in Digital Marketing: Lessons from Political Campaigns
Effective Crisis Management in Digital Marketing: Lessons from Political Campaigns
  • 30.01.2025
  • by: Political Media Staff
Learn how political campaigns manage digital crises. Explore strategies and best practices for effective crisis communication and reputation...
Ad Industry Must Stay 'Open' To Save The Web
Ad Industry Must Stay 'Open' To Save The Web
  • 01.28.2025
  • by: Laurie Sullivan
  • Source: Media Post
PALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees here to "stay open, open to the potential, open to the new ways of thinkin...
Interactive Campaign Websites: Transforming Voter Engagement in the Digital Age
Interactive Campaign Websites: Transforming Voter Engagement in the Digital Age
  • 01.28.2025
  • by: Political Media Staff
In today’s fast-paced digital environment, campaigns need more than just a compelling message—they need a way to effectively deliver it....
From Gut Instinct to Data-Driven Dominance: AI’s Role in Modern Political Polling
From Gut Instinct to Data-Driven Dominance: AI’s Role in Modern Political Polling
  • 01.27.2025
  • by: Political Media Staff
Discover how AI and big data are transforming political polling with precise voter insights and innovative campaign strategies. Learn how thi...
Meta: 'Community Notes' Will Not Affect Paid Ads
Meta: 'Community Notes' Will Not Affect Paid Ads
  • 01.21.2025
  • by: Colin Kirkland
  • Source: Media Post
Marketers are largely in the dark about how Meta's upcoming content-moderation changes -- “Community Notes” -- will affect advertisements on ...
Instagram TikTok-ifies The Grid
Instagram TikTok-ifies The Grid
  • 01.20.2025
  • by: Colin Kirkland
  • Source: Media Post
Instagram has updated the grid on all user profiles - similar to TikTok's home feed - altering one of the social-media platform's original ae...
Revolutionizing Political Polling: The Power of Machine Learning
Revolutionizing Political Polling: The Power of Machine Learning
  • 01.22.2025
  • by: Political Media Staff
Political polling has long been a cornerstone of campaign strategy, providing critical insights into voter behavior and preferences....
AI Meets Strategy: How Tom Newhouse is Slashing Overhead and Redefining GOP Media Buying
AI Meets Strategy: How Tom Newhouse is Slashing Overhead and Redefining GOP Media Buying
  • 01.03.2025
  • by: Sean J. Miller
  • Source: Campaigns & Elections
Can AI reshape GOP media strategy? Tom Newhouse is betting on it. Discover how his new firm, Slash Strategy, is using AI to streamline media ...
Strategies for Combating Ad Fatigue in Political Campaigns: Keeping Voter Engagement High
Strategies for Combating Ad Fatigue in Political Campaigns: Keeping Voter Engagement High
  • 01.20.2025
  • by: Political Media Staff
Ad fatigue is a growing challenge for political campaigns operating in a fast-paced digital environment....
The Rise of Mobile Wallets: Fueling E-Commerce Growth in the Digital Age.
The Rise of Mobile Wallets: Fueling E-Commerce Growth in the Digital Age.
  • 01.17.2025
  • by: Political Media Staff
Explore how mobile wallets are transforming e-commerce by enhancing convenience, security, and payment efficiency. Discover the key trends an...
GOP Firm Chief Sets Up Innovation Arm to Address the Party's Strategic Shortcomings
GOP Firm Chief Sets Up Innovation Arm to Address the Party's Strategic Shortcomings
  • 01.08.2025
  • by: Sean J. Miller
  • Source: Campaigns & Elections
Republican victories in 2024 only papered over the cracks of the party’s outdated strategic approach, so says one GOP strategist....
Performance Ad Deals Rising: Costs, Targeting Issues Continue
Performance Ad Deals Rising: Costs, Targeting Issues Continue
  • 01.14.2025
  • by: Wayne Friedman
  • Source: Media Post
According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets - vs. 35% a year ago....
Empowering Campaigns: Building a Virtual Volunteer Network
Empowering Campaigns: Building a Virtual Volunteer Network
  • 01.14.2025
  • by: Political Media Staff
In the modern political landscape, campaigns are no longer bound by geography....
TikTok Appeals To Trump Via In-App Engagement Graphic
TikTok Appeals To Trump Via In-App Engagement Graphic
  • 01.07.2025
  • by: Colin Kirkland
  • Source: Media Post
Like Meta's recent decision to discontinue fact-checking operations on its family of social media apps, TikTok is appealing to president-elec...
AI in Crafting Political Micro-Moments: Engaging Voters in Real-Time
AI in Crafting Political Micro-Moments: Engaging Voters in Real-Time
  • 01.10.2025
  • by: Political Media Staff
In today’s fast-paced digital landscape, campaigns are battling for voters' attention amid a sea of constant information. ...

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