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Predictive Analytics: Driving Voter Turnout in Conservative Campaigns
09.25.2024
by: Political Media Staff
In today’s competitive political landscape, predictive analytics is emerging as a game-changer for campaigns aiming to boost voter turnout....
Can Texting Help Under-Funded Campaigns Close the Gap?
09.23.2024
by: Sean J. Miller
Source: Campaigns & Elections
Take your political campaign to the next level with GOTV texting. Learn how texting can be a game-changer in engaging voters and securing a v...
Building Loyalty Through Digital Campaign Programs
09.24.2024
by: Political Media Staff
In today’s political environment, loyalty programs aren't just for businesses—they’re becoming an essential tool for political campaigns....
TV Ad Viewing Time Slips 1% in August, Analyst Finds
09.22.2024
by: Wayne Friedman
Source: Media Post
Total ad time viewed was 4.5 billion hours - at 13% of all TV viewing time (content and advertising) - down 0.8% vs. the previous year....
YouTube Brings Ads To The Pause Screen
09.19.2024
by: Colin Kirkland
Source: Media Post
Google has decided to show YouTube users ads when they pause videos, marking a new space for advertisers to consider when planning their camp...
Unlocking Reddit’s Potential for Political Campaigns
09.23.2024
by: Political Media Staff
In today’s digital age, Reddit remains an untapped platform for many political campaigns....
How AI is Revolutionizing Political Debates and Voter Engagement
09.23.2024
by: Political Media Staff
Artificial intelligence (AI) is reshaping the landscape of political debates, offering tools that enhance both voter engagement and candidate...
Amazon Releases AI Video Generator For Ads
09.19.2024
by: Laurie Sullivan
Source: Media Post
The video generator turns one product image into a video clip of a few seconds in length, but Amazon has much higher aspirations for storytel...
The Future of Interactive Digital Billboards in Political Campaigns
09.20.2024
by: Political Media Staff
In today’s fast-paced world of political campaigns, staying ahead of the curve means utilizing every tool available. ...
AI Revolution in Political Campaigns: How Conservatives Can Win Voter Hearts
09.20.2024
by: Political Media Staff
As political campaigns become more data-driven, artificial intelligence (AI) is emerging as a critical tool for voter persuasion....
Why Investing in Good Management is Essential for Your Political Organization to Thrive
09.09.2024
by: Kate Sours
Source: Campaigns & Elections
Putting the right people in place and then equipping them with management skills is essential for political organizations and firms to thrive...
Revolutionizing Campaign Outreach with Voice-Activated Technology
09.19.2024
by: Political Media Staff
In today’s fast-paced, tech-savvy world, political campaigns must evolve to keep up with the changing digital landscape. ...
Transparency In Digital: Winning Doesn't Need to Be a Tradeoff
09.16.2024
by: Kate Holliday
Source: Campaigns & Elections
While we all want more transparency in digital advertising, achieving that balance in today’s landscape is tricky....
IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
09.17.2024
by: Laurie Sullivan
Source: Media Post
Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a sea...
Customer Experience: The Key Differentiator in Conservative Marketing Strategies
09.18.2024
by: Political Media Staff
In today’s competitive landscape, customer experience (CX) is no longer just a buzzword—it’s a critical differentiator in marketing strategie...
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