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Beyond the Screen: How Interactive Tools Are Revolutionizing Political Campaign Engagement
02.18.2025
by: Political Media Staff
Political campaigns are no longer just about ads and speeches—they’re about engagement....
CPMs, Spend Rising In Most Programmatic DOOH Categories
02.17.2025
by: Laurie Sullivan
Source: Media Post
Screen and TV for the first time tied billboard media as the largest asset category by theme or audience - both claiming 29% of spend in H2 ...
Texas AG Demands Info From Google And Apple About DeepSeek
02.14.2025
by: Wendy Davis
Source: Media Post
Texas Attorney General Ken Paxton is demanding that Google and Apple provide their analyses of Chinese AI company DeepSeek's AI Assistant....
What X is planning for its first marketing campaign under Musk’s ownership
02.14.2025
by: Brandon Doerrer
Source: Adage
X is preparing to position itself as the first “everything app" in the U.S. with a new campaign that includes the promotion of its new paymen...
House Republicans Launch Privacy Initiative
02.14.2025
by: Wendy Davis
Source: Mediapost
"We strongly believe that a national data privacy standard is necessary to protect Americans' rights online and maintain our country's global...
NRSC Chair Tim Scott Predicts Record-Breaking Spending in 2026 Senate Races
02.13.2025
by: Max Greenwood
Source: Campaigns & Elections
NRSC Chair Tim Scott told donors over the weekend that just two 2026 Senate races could see more than $1 billion in spending....
Reddit Finanical Growth Attributed To Performance Ad Revenue
02.13.2025
by: Laurie Sullivan
Source: Mediapost
Reddit released earnings on Wednesday, highlighting its search features....
Digital Donor Engagement: How Interactive Content Drives Conservative Campaign Success
02.12.2025
by: Political Media Staff
Boost your campaign's fundraising potential with interactive content strategies that increase donor engagement. Master digital tools that tra...
How AI-Powered Landing Pages Are Revolutionizing Conservative Fundraising
02.12.2025
by: Political Media Staff
Discover how AI-powered landing page optimization can boost political fundraising conversion rates by up to 35%. Learn key implementation str...
CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
02.04.2025
by: Joe Mandese
Source: Media Post
It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in t...
From Inbox to Impact: How AI Transforms Political Fundraising Emails
02.10.2025
by: Political Media Staff
In the competitive landscape of political campaigns, effective fundraising is the lifeblood of success. ...
The Future of Virtual Town Halls in Campaigning: A Game-Changer for Voter Engagement
02.07.2025
by: Political Media Staff
Virtual town halls are revolutionizing political campaigning, making voter engagement more accessible and cost-effective. Learn how digital ...
Digital Patriots: How Citizenship in the Online Era Shapes Political Campaigns
02.06.2025
by: Political Media Staff
Discover how digital citizenship transforms political campaigns by driving engagement, fostering trust, and amplifying outreach through ethic...
Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
02.03.2025
by: Joe Mandese
Source: Media Post
Out-of-home (OOH) viewing is important for sports and live event programming - especially big ones such as the Super Bowl - where communal vi...
Revolutionizing Activism: The Power of Augmented Reality in Modern Movements
02.04.2025
by: Staff
Augmented reality (AR) is no longer just a tool for gamers and tech enthusiasts. ...
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