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Amazon DSP Enables AI-Managed TV Buying
03.04.2025
by: Laurie Sullivan
Source: Media Post
Amazon Ads has announced a new platform in its DSP supported by AI and intended to help TV buyers plan, manage and measure streaming TV buys ...
Pulse of the People: How Social Media Polls Shape Real-Time Political Strategy
03.03.2025
by: Political Media Staff
Social media polls provide real-time public opinion data that campaigns can use for strategy, messaging, and engagement. ...
Maximizing Voter Engagement with Customer Data Platforms
02.28.2025
by: Political Media Staff
In today’s fast-paced digital landscape, political campaigns must leverage every available tool to understand and engage their audiences. ...
How AI-Driven A/B Testing is Transforming Conservative Campaign Strategies
02.27.2025
by: Political Media Staff
AI-powered A/B testing is revolutionizing conservative political campaigns by optimizing messaging, increasing engagement, and driving voter ...
'Daily Mail' Launches Premium Subscription Program For U.S. And Canada
02.25.2025
by: Ray Schultz
Source: Media Post
DailyMail+ debuted on Tuesday. It promises an elevated experience for readers....
Winning the Digital Battle: How to Create Effective Political Campaign Landing Pages
02.25.2025
by: Political Media Staff
A strong political campaign landing page can boost donations, sign-ups, and voter engagement. Learn the key strategies to design high-convert...
Report: The Growing Impact Of Social Commerce
02.24.2025
by: Political Media Staff
Source: Media Post
The WPP report found that more than a quarter of fashion and beauty shoppers who follow influencers have purchased luxury items directly thro...
Blockchain: The Future of Secure and Transparent Political Donations
02.21.2025
by: Political Media Staff
Political donations fuel campaigns, but concerns over fraud, lack of transparency, and the influence of dark money persist....
AI is Reshaping Digital Campaign Budgeting
02.20.2025
by: Political Media Staff
Artificial intelligence is transforming digital campaign budgeting, making ad spending more efficient and targeted....
Amazon Shutters 'Inspire' Video, Photo Shopping Feed
02.18.2025
by: Colin Kirkland
Source: Media Post
Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop and allowed users to purchase products from branded creator-made...
Beyond the Screen: How Interactive Tools Are Revolutionizing Political Campaign Engagement
02.18.2025
by: Political Media Staff
Political campaigns are no longer just about ads and speeches—they’re about engagement....
CPMs, Spend Rising In Most Programmatic DOOH Categories
02.17.2025
by: Laurie Sullivan
Source: Media Post
Screen and TV for the first time tied billboard media as the largest asset category by theme or audience - both claiming 29% of spend in H2 ...
Texas AG Demands Info From Google And Apple About DeepSeek
02.14.2025
by: Wendy Davis
Source: Media Post
Texas Attorney General Ken Paxton is demanding that Google and Apple provide their analyses of Chinese AI company DeepSeek's AI Assistant....
What X is planning for its first marketing campaign under Musk’s ownership
02.14.2025
by: Brandon Doerrer
Source: Adage
X is preparing to position itself as the first “everything app" in the U.S. with a new campaign that includes the promotion of its new paymen...
House Republicans Launch Privacy Initiative
02.14.2025
by: Wendy Davis
Source: Mediapost
"We strongly believe that a national data privacy standard is necessary to protect Americans' rights online and maintain our country's global...
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