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Boosting Voter Education with Interactive Election Maps
10.17.2024
by: Political Media Staff
As voter participation and education remain central to our democracy, interactive election maps have emerged as powerful tools for empowering...
Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
10.14.2024
by: Laurie Sullivan
Source: Media Post
Adobe has released AI tools that advertisers and creators can use to build and modify videos and produce videos from prompts and existing ima...
The Future of Programmatic Political Advertising: Precision Targeting in the Digital Age
10.15.2024
by: Political Media Staff
As political campaigns become increasingly data-driven, programmatic political advertising is emerging as a key tool for precision targeting ...
Advertisers Losing Consumers To Ad Fatigue
10.11.2024
by: Laurie Sullivan
Source: mediapost
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers......
Harnessing Big Data to Shape Winning Political Campaign Strategies
10.11.2024
by: Political Media Staff
In the digital age, political campaigns are no longer driven by gut instincts or guesswork....
Snapchat Debuts Ads In The Chat Tab
10.08.2024
by: Colin Kirkland
Source: Media Post
Starting on Tuesday, the social media company will begin testing "Sponsored Snaps" with Disney in users' personal inboxes....
Digital Guerrilla Marketing Tactics: Winning Political Campaigns with Bold Strategies
10.09.2024
by: Political Media Staff
In today’s crowded political landscape, traditional strategies alone may not be enough to capture voters’ attention. ...
Maximizing the ROI of Influencer Marketing for Political Campaigns
10.08.2024
by: Political Media Staff
Influencer marketing has become a powerful tool in political campaigns, but how do you measure its return on investment (ROI)?...
TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
10.02.2024
by: Colin Kirkland
Source: Media Post
A partnership with marketing and measurement company InMarket will allow TikTok advertisers to see new stats on how their in-app campaigns ar...
Amazon Follows Google Into Visual Search To Strengthen Shopping
10.02.2024
by: Laurie Sullivan
Source: Media Post
Amazon announced five visual search features in its shopping app that allow customers to improve their experience throughout the marketplace....
Optimizing Campaign Events with Geolocation Data
10.03.2024
by: Political Media Staff
In today’s political landscape, successful campaign events are driven by data—and one of the most powerful tools available is geolocation dat...
Content Curation vs. Content Creation: Which Strategy Boosts Your Brand?
10.03.2024
by: Political Media Staff
In today’s fast-paced digital landscape, brands are constantly seeking ways to engage their audience and remain relevant....
The Virtual Shift: How Campaign Strategies Are Being Transformed by Online Events
10.03.2024
by: Political Media Staff
Virtual events are reshaping political campaigns, offering scalable and cost-effective solutions to reach voters nationwide while boosting en...
3D Printing: The Game-Changer for Political Merchandise
10.02.2024
by: Political Media Staff
In the ever-evolving landscape of political campaigns, innovation is key to staying relevant and engaging voters. ...
Don't Leave Your Fundraising on Autopilot During GOTV
09.30.2024
by: Ken Mika
Source: Campaigns & Elections
What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising appeals....
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