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Articles
AI Automation Expected To Ease Pressure To Increase Revenue
11.21.2024
by: Laurie Sullivan
Source: Media Post
Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but despite the increase just in the past y...
Guarding Against Influencer Fraud: How Conservative Campaigns Can Protect Their Message
11.22.2024
by: Political Media Staff
As political campaigns increasingly rely on digital influencers to amplify their message, the threat of influencer fraud is growing....
Google Takes A Closer Look Inside Ads As 2025 Approaches
11.18.2024
by: Laurie Sullivan
Source: Media Post
Driving performance with AI to improve optimization, reporting and insights became this year's focus, regardless of the platform. From ads in...
Amplifying Crisis Communication with Social Media Influencers
11.20.2024
by: Political Media Staff
In today’s fast-paced digital landscape, crises can develop and spread rapidly, making effective crisis communication essential for organizat...
Winning Digital Political Campaigns with Social Proof: Strategies for Success
11.19.2024
by: Political Media Staff
In the age of digital media, political campaigns are increasingly turning to social proof as a powerful tool to sway public opinion and build...
AI Shifts Ad-Tech And Media-Buying Budgets For 2025
11.14.2024
by: Laurie Sullivan
Source: Media Post
Budgets will shift to emerging AI-powered channels that embrace creative automation and conversational commerce as marketers become more opti...
37% Of Gen X Make Purchases From Ads, Study Shows
11.12.2024
by: Laurie Sullivan
Source: Media Post
Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study release...
Harnessing Hyper-Local Targeting: A Game Changer for Political Campaigns
11.14.2024
by: Political Media Staff
In today’s highly competitive political landscape, the importance of targeted messaging cannot be overstated. ...
Essential Personal Branding Strategies for Politicians in 2024
11.13.2024
by: Political Media Staff
In the fast-paced political landscape of 2024, personal branding has become essential for politicians seeking voter trust and connection....
NCM Ad Sales Sink, Soft TV Upfront Cited
11.06.2024
by: Wayne Friedman
Source: Media Post
National CineMedia says third-quarter theater attendance in its ad network theaters (18,141 screens) declined 8% to 121.6 million from 131.7 ...
Revolutionizing Donor Engagement: How AI Transforms Journey Mapping for Conservative Campaigns
11.11.2024
by: Political Media Staff
As political campaigns increasingly rely on data, understanding and improving the donor experience is more crucial than ever. ...
'New York Times' Sees Jump In Ad Sales, Digital Revenue
11.05.2024
by: Ray Schultz
Source: Media Post
Although "The New York Times" saw increases in revenue and ad sales in the third quarter, print ad and subscription revenue both declined....
Hyper-Personalization: Shaping the Future of Customer Expectations in the Digital Age
11.07.2024
by: Political Media Staff
In today’s competitive digital landscape, hyper-personalization is revolutionizing how brands engage with their audiences....
Ad Spend Vs. Volume By Channel Tells Two Tales
11.01.2024
by: Laurie Sullivan
Source: Media Post
Increasing ad prices became the most important issue for advertising in Q2 2024, but by Q3, costs had declined somewhat....
How ChatGPT and Conversational AI Are Transforming Customer Service for Businesses
11.05.2024
by: Political Media Staff
ChatGPT and other conversational AI platforms are revolutionizing customer service by providing faster, more efficient solutions to common bu...
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