The Republican Digital Firm Making a Big Bet on AI

Push Digital Group is going all in on artificial intelligence.

The Republican digital and marketing firm is launching Push AI, a suite of AI enhancements to its advertising operations. The move marks one of the most significant steps yet by an established political firm to integrate AI into its core business.

Push AI isn’t a singular product, the firm’s managing partner Phil Vangelakos told C&E, but rather a sweeping initiative across all of PDG’s companies to integrate AI “into every aspect” of the firm’s work. Vangelakos said it’s an acknowledgment of the reality political firms are facing in 2025: AI is here to stay and practitioners will have to adapt or risk obsolescence.

“If you’re just starting to have the conversation about AI, you’re going to be left behind,” Vangelakos said. “I don’t say that fatalistically. But the tech bros won, and it’s up to politics to adapt.”

AI technology is already being put to use in the politics business. A survey released last month  by the American Association of Political Consultants found that most practitioners are already using AI in some way, shape or form as part of their work. 

Last cycle, some firms made concerted efforts to integrate AI into their workflows for tasks like analyzing and summarizing research, while the industry saw the launch of AI tools like Quiller, an AI copilot intended to help Democratic campaigns draft and deploy fundraising content.

But many in the industry are still wary of fully embracing the technology. Some fear that it could eventually put media buyers, creatives and strategists out of a job, while others are treading lightly when it comes to AI out of concern that they may run afoul of a growing patchwork of state laws and regulations governing how AI can be used in politics.