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Neuromarketing: The Brain Science Behind Winning Campaigns
09.10.2024
by: Political Media Staff
In the competitive world of political campaigns, understanding voter behavior is key....
IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
09.05.2024
by: Laurie Sullivan
Source: Media Post
Media buyers expect to spend 11.8% more on ads in 2024 - up 2.3 percentage points from earlier estimates made last November. Paid search is f...
Using AI to Optimize Fundraising Campaign Strategy
09.05.2024
by: staff
In today's rapidly evolving digital landscape, leveraging artificial intelligence (AI) in fundraising can be a game-changer for organizations...
Why Public Affairs Professionals Need to Embrace the AI Revolution
09.04.2024
by: Jeff Berkowitz
Source: Campaigns & Elections
Keyword search is dead — not that it ever worked well for public affairs pros anyway — and generative AI killed it....
How to Use AI to Predict and Enhance Donor Engagement
09.05.2024
by: staff
As artificial intelligence (AI) continues to reshape industries, political campaigns and nonprofit organizations are increasingly turning to ...
Leveraging AI for Real-Time Campaign Fundraising Insights
09.05.2024
by: staff
In the modern political landscape, data-driven strategies have become essential to successful campaigns. One of the most transformative tools...
D2C Brands: Design For Impact, Not Attribution
08.29.2024
by: Chris Novak
Source: Media Post
Their best defense, and offense, is a measurement strategy that connects marketing's contribution to business growth, not just immediate sale...
AI: The Conservative Tool for Combatting Digital Misinformation
09.04.2024
by: Political Media Staff
In today's digital landscape, the spread of misinformation poses a significant threat to the integrity of public discourse....
Can You Ignore Google And Still Succeed At Search?
08.30.2024
by: Kelly Ayres
Source: Media Post
More and more, organic brand-building is happening away from the search giant and on channels like Reddit, Quora, TikTok, and industry-specif...
Command Centers of the Digital Age: Building a War Room for Conservative Campaigns
09.03.2024
by: Political Media Staff
In the fast-paced world of political campaigns, where every second counts, the concept of a digital war room has become essential. ...
Google Relaunches Feature Enabling Users To Create AI-Generated People
08.28.2024
by: Laurie Sullivan
Source: Media Post
Google has begun to allow users to access Gemini’s ability to create human images with its AI chatbot technology....
Unveiling Voter Sentiment: The Role of Visual AI in Conservative Campaign
09.03.2024
by: Political Media Staff
In today's competitive political arena, understanding voter sentiment has become paramount for successful campaigns. ...
Unlocking Campaign Potential: The Power of Data Lakes in Conservative Strategy
08.30.2024
by: Political Media Staff
Explore how data lakes can revolutionize conservative campaign strategies by providing deep insights and driving targeted, data-driven decisi...
How Chatbots Are Revolutionizing Voter Registration: A Conservative Perspective
08.30.2024
by: Political Media Staff
In today's fast-paced digital age, voter registration efforts are increasingly relying on technology to reach and engage potential voters. ...
Crafting Effective Sustainability Messaging in Political Advertising
08.30.2024
by: Political Media Staff
In today’s political landscape, sustainability has become a buzzword that candidates can’t afford to ignore. ...
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