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Leveraging Live Streaming for Conservative Campaigns: Real-Time Voter Engagement
08.14.2024
by: Political Media Staff
Enhance voter connection and campaign reach with live streaming. ...
Meta Expands UMG Deal To WhatsApp, Threads
08.12.2024
by: Colin Kirkland
Source: Media Post
Media content owned by UMG will now be available in new formats on Threads and WhatsApp as well as on Facebook, Instagram, Messenger, and Met...
Deepfake Detection Effort Aims to Help Chart a Path For Campaigns to Authenticate Digital Content
07.22.2024
by: Sean J. Miller
Source: Campaigns & Elections
A public-private partnership in Utah aims to help campaigns combat deepfakes by authenticating the content they publish online....
How AI is Shaping the Future of Political Advertising
08.13.2024
by: Political Media Staff
Discover how AI is transforming political ads with precise targeting, personalized messaging, and real-time analysis, while addressing ethica...
Google DeepMind Develops AI Framework That Requires Less Data
08.12.2024
by: Laurie Sullivan
Source: Media Post
Improving the learning process that requires less data is a key element of an AI framework developed by Google DeepMind and Imperial College ...
Boosting Your Political Campaign with SEO: A Guide to Winning Online
08.13.2024
by: Political Media Staff
In today’s digital age, search engine optimization (SEO) is no longer optional—it’s essential for any political campaign looking to make an i...
Why Your Brand Needs a Mobile-First Strategy to Stay Competitive
08.13.2024
by: Political Media Staff
In today’s digital age, the majority of internet traffic comes from mobile devices. ...
Beyond The Screen: How Audio Ads Can Add To Your Brand's Success
08.09.2024
by: Teresa Elliott
Source: Media Post
In a world with increasing screen fatigue, how can brands make a lasting impression?...
Ethical Marketing: Earning Customer Trust in Today’s Conscious World
08.13.2024
by: Political Media Staff
In today’s marketplace, consumers are more informed and socially conscious than ever before. ...
Content Marketing Revolution: Adapting to the New Age of Engagement
08.12.2024
by: Political Media Staff
Explore how content marketing has evolved with interactive content, video, and personalization to meet changing consumer expectations. ...
AI Pushes Attribution Changes For Ad Industry
08.05.2024
by: Laurie Sullivan
Source: Media Post
Foursquare will give advertisers the ability through data to confirm whether or not ads influence an increase in consumer spending in stores....
Amplifying Conservative Campaigns: The Impact of Video Marketing
08.12.2024
by: Political Media Staff
In today’s fast-paced digital landscape, video marketing has emerged as a powerful tool for engaging audiences and delivering impactful messa...
Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
08.12.2024
by: Laurie Sullivan
Audiences are built and questions are asked, with answers showing how to best optimize each process -- from creative to media strategies and ...
Harnessing the Power of Personalization at Scale in Conservative Campaigns
08.12.2024
by: Political Media Staff
Implementing personalization at scale can revolutionize conservative campaigns, allowing for data-driven, customized outreach that resonates ...
Solving the Ad Saturation Problem
08.08.2024
by: Sean J. Miller
Source: Campaigns & Elections
The digital equivalent of having your cake and eating it too could be driving incremental reach without audience over-saturation....
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