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Articles
Thinking Outside the Zip Code: The Power of Contextual Data
09.25.2024
by: Ariel Deitz
Source: Campaigns & Elections
For political campaigns – really, for any advertisers – reaching target audiences is crucial. Beyond merely getting in front of the right peo...
Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
09.26.2024
by: Wayne Friedman
Source: Media Post
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, re...
Snapchat Brings Google Gemini To 'My AI'
09.26.2024
by: Colin Kirkland
Source: Media Post
My AI will be powered by Google's Gemini AI system, marking a move away from its sole integration with OpenAI's GPT models....
Visual Search Technology: Transforming E-Commerce and Political Campaigns
09.27.2024
by: Political Media Staff
As artificial intelligence (AI) reshapes industries, visual search in e-commerce is making its mark in political campaigns....
Reddit Increases AI Ad And Translation Tools, Appoints CRO
09.25.2024
by: Laurie Sullivan
Source: Media Post
As chief revenue officer, Mike Romoff will lead Reddit's ad and sales businesses as it builds on automation AI tools, from translation to cre...
The Future of Campaign Messaging: AI-Generated Slogans
09.26.2024
by: Political Media Staff
In the fast-paced world of political marketing, crafting the perfect slogan can make or break a campaign. ...
The Power of Micro-Influencers in Political Campaigns
09.26.2024
by: Political Media Staff
In today's rapidly evolving political landscape, traditional campaign strategies are being supplemented by the rise of micro-influencers....
Want to Raise Extra Money Down the Stretch? Get Specific
09.20.2024
by: Sean J. Miller
Source: Campaigns & Elections
Supercharge your political fundraising campaign with targeted strategies. Learn how to maximize ROI and engage donors during the critical fal...
Virtual Reality: The Game-Changer for Voter Engagement in Campaigns
09.25.2024
by: Political Media Staff
As campaigns seek innovative ways to connect with voters, virtual reality (VR) has emerged as a cutting-edge tool to enhance voter engagement...
Predictive Analytics: Driving Voter Turnout in Conservative Campaigns
09.25.2024
by: Political Media Staff
In today’s competitive political landscape, predictive analytics is emerging as a game-changer for campaigns aiming to boost voter turnout....
Can Texting Help Under-Funded Campaigns Close the Gap?
09.23.2024
by: Sean J. Miller
Source: Campaigns & Elections
Take your political campaign to the next level with GOTV texting. Learn how texting can be a game-changer in engaging voters and securing a v...
Building Loyalty Through Digital Campaign Programs
09.24.2024
by: Political Media Staff
In today’s political environment, loyalty programs aren't just for businesses—they’re becoming an essential tool for political campaigns....
TV Ad Viewing Time Slips 1% in August, Analyst Finds
09.22.2024
by: Wayne Friedman
Source: Media Post
Total ad time viewed was 4.5 billion hours - at 13% of all TV viewing time (content and advertising) - down 0.8% vs. the previous year....
YouTube Brings Ads To The Pause Screen
09.19.2024
by: Colin Kirkland
Source: Media Post
Google has decided to show YouTube users ads when they pause videos, marking a new space for advertisers to consider when planning their camp...
Unlocking Reddit’s Potential for Political Campaigns
09.23.2024
by: Political Media Staff
In today’s digital age, Reddit remains an untapped platform for many political campaigns....
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