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The Virtual Shift: How Campaign Strategies Are Being Transformed by Online Events
10.03.2024
by: Political Media Staff
Virtual events are reshaping political campaigns, offering scalable and cost-effective solutions to reach voters nationwide while boosting en...
3D Printing: The Game-Changer for Political Merchandise
10.02.2024
by: Political Media Staff
In the ever-evolving landscape of political campaigns, innovation is key to staying relevant and engaging voters. ...
Don't Leave Your Fundraising on Autopilot During GOTV
09.30.2024
by: Ken Mika
Source: Campaigns & Elections
What is one thing we see campaigns forget that costs them victory? Forgetting to add GOTV language to their fundraising appeals....
Statara, Comscore Expand Traditional Audience Segments
09.30.2024
by: Laurie Sullivan
Source: Media Post
The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products....
Boost Your Campaign's Fundraising with Email Segmentation
10.01.2024
by: Political Media Staff
In today’s digital age, political fundraising is more competitive than ever....
Meta Unveils Celebrity-Voiced AI Assistant
09.26.2024
by: Danielle Oster
Source: Media Post
MetaAI is allowing users to speak to the chatbot and hear responses in the voice of celebs such as Judi Dench and Kristen Bell....
Crowdsourced Content: A Game-Changer for Political Advertising
10.01.2024
by: Political Media Staff
In today’s media environment, where conservative voices are often suppressed, campaigns must find innovative ways to connect with voters....
AI-Driven Fundraising: Revolutionizing Conservative Campaigns
09.30.2024
by: Political Media Staff
In today’s fast-paced political landscape, leveraging artificial intelligence (AI) for fundraising is no longer optional—it’s essential. ...
Thinking Outside the Zip Code: The Power of Contextual Data
09.25.2024
by: Ariel Deitz
Source: Campaigns & Elections
For political campaigns – really, for any advertisers – reaching target audiences is crucial. Beyond merely getting in front of the right peo...
Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
09.26.2024
by: Wayne Friedman
Source: Media Post
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, re...
Snapchat Brings Google Gemini To 'My AI'
09.26.2024
by: Colin Kirkland
Source: Media Post
My AI will be powered by Google's Gemini AI system, marking a move away from its sole integration with OpenAI's GPT models....
Visual Search Technology: Transforming E-Commerce and Political Campaigns
09.27.2024
by: Political Media Staff
As artificial intelligence (AI) reshapes industries, visual search in e-commerce is making its mark in political campaigns....
Reddit Increases AI Ad And Translation Tools, Appoints CRO
09.25.2024
by: Laurie Sullivan
Source: Media Post
As chief revenue officer, Mike Romoff will lead Reddit's ad and sales businesses as it builds on automation AI tools, from translation to cre...
The Future of Campaign Messaging: AI-Generated Slogans
09.26.2024
by: Political Media Staff
In the fast-paced world of political marketing, crafting the perfect slogan can make or break a campaign. ...
The Power of Micro-Influencers in Political Campaigns
09.26.2024
by: Political Media Staff
In today's rapidly evolving political landscape, traditional campaign strategies are being supplemented by the rise of micro-influencers....
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