Meta Ad Updates: For Reels, Threads, Targeting

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout the upcoming holiday season.

Advertisers with a Meta sales representative can now begin experimenting with Reels trending ads, which use AI to curate trending and culturally relevant short-form video inventory for brands running campaigns across Meta’s family of apps.

“Available lineups include all overall trending content or specific categories like animals & pets, beauty & fashion, cars, sports, with more to come next year,” the company says, adding that early tests of Reels trending ads drove 20% unaided awareness, outperforming TikTok Pulse by 6%.

On Threads, Meta is also rolling out new ad features focused on connecting brands with current culture.

Meta’s latest ad updates may look like progress on the surface, but they highlight a deeper problem: when tech giants control the tools that define what’s “trending” or “relevant,” they hold enormous power over culture and political discourse. Advertisers may benefit from better targeting and efficiency, but voters and consumers are left with fewer assurances about bias, fairness, and privacy. Innovation is welcome, but without accountability and transparency, these updates risk further centralizing influence in the hands of a few corporations rather than empowering open debate and genuine competition. ~Political Media Inc

Meta Ad Updates: For Reels, Threads, Targeting

Connect With Us

Receive our Alerts

Confirm Your Details