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The Rise of Mobile Wallets: Fueling E-Commerce Growth in the Digital Age.
The Rise of Mobile Wallets: Fueling E-Commerce Growth in the Digital Age.
  • 01.17.2025
  • by: Political Media Staff
Explore how mobile wallets are transforming e-commerce by enhancing convenience, security, and payment efficiency. Discover the key trends an...
GOP Firm Chief Sets Up Innovation Arm to Address the Party's Strategic Shortcomings
GOP Firm Chief Sets Up Innovation Arm to Address the Party's Strategic Shortcomings
  • 01.08.2025
  • by: Sean J. Miller
  • Source: Campaigns & Elections
Republican victories in 2024 only papered over the cracks of the party’s outdated strategic approach, so says one GOP strategist....
Performance Ad Deals Rising: Costs, Targeting Issues Continue
Performance Ad Deals Rising: Costs, Targeting Issues Continue
  • 01.14.2025
  • by: Wayne Friedman
  • Source: Media Post
According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets - vs. 35% a year ago....
Empowering Campaigns: Building a Virtual Volunteer Network
Empowering Campaigns: Building a Virtual Volunteer Network
  • 01.14.2025
  • by: Political Media Staff
In the modern political landscape, campaigns are no longer bound by geography....
TikTok Appeals To Trump Via In-App Engagement Graphic
TikTok Appeals To Trump Via In-App Engagement Graphic
  • 01.07.2025
  • by: Colin Kirkland
  • Source: Media Post
Like Meta's recent decision to discontinue fact-checking operations on its family of social media apps, TikTok is appealing to president-elec...
AI in Crafting Political Micro-Moments: Engaging Voters in Real-Time
AI in Crafting Political Micro-Moments: Engaging Voters in Real-Time
  • 01.10.2025
  • by: Political Media Staff
In today’s fast-paced digital landscape, campaigns are battling for voters' attention amid a sea of constant information. ...
Meta Quietly Deletes AI Profiles After Public Backlash
Meta Quietly Deletes AI Profiles After Public Backlash
  • 01.06.2025
  • by: Colin Kirkland
  • Source: Media Post
After announcing its plan to roll out millions of generative AI characters across Facebook and Instagram, Meta has deleted several of its own...
NFTs in Digital Marketing: Unlocking New Possibilities for Political Campaigns
NFTs in Digital Marketing: Unlocking New Possibilities for Political Campaigns
  • 01.08.2025
  • by: Political Media Staff
Non-fungible tokens (NFTs) are no longer just a buzzword in the tech world. These unique digital assets are reshaping industries, including d...
Cybersecurity in Digital Marketing: Protecting Campaigns in the Digital Age
Cybersecurity in Digital Marketing: Protecting Campaigns in the Digital Age
  • 01.07.2025
  • by: Political Media Staff
In today’s interconnected world, digital marketing is an essential tool for political campaigns. However, as reliance on online platforms inc...
Report: OOH, Outdoor Score Largest Ad Budgets In 2024
Report: OOH, Outdoor Score Largest Ad Budgets In 2024
  • 12.31.2024
  • by: Fern Siegel
  • Source: Media Post
The top categories for media buying were events sponsorships, social media and website ads....
Predicting Anti-Algo In Advertising Will Rise In 2025
Predicting Anti-Algo In Advertising Will Rise In 2025
  • 12.27.2024
  • by: Laurie Sullivan
  • Source: Media Post
What advertisers need to know about anti-algo strategies, and why Jonathan Kagan, Amsive director of search and digital media strategy, says ...
360-Degree Video: Transforming Political Advertising for Deeper Voter Engagement
360-Degree Video: Transforming Political Advertising for Deeper Voter Engagement
  • 01.02.2025
  • by: Political Media Staff
As technology continues to shape the political landscape, campaigns are constantly seeking new ways to connect with voters....
Data-Driven Narratives: Transforming the Art of Political Advertising
Data-Driven Narratives: Transforming the Art of Political Advertising
  • 01.01.2025
  • by: Political Media Staff
In an era where voters are inundated with information, crafting a compelling narrative has become the cornerstone of effective political adve...
AI Agents, 2025 Predictions For Advertisers
AI Agents, 2025 Predictions For Advertisers
  • 12.26.2024
  • by: Laurie Sullivan
  • Source: Media Post
The technology would support real-time ad bidding, personalize messages and budget allocations and monitor privacy settings in real-time base...
Bluesky Stokes Competition With Trending Topics Integration
Bluesky Stokes Competition With Trending Topics Integration
  • 12.26.2024
  • by: Colin Kirkland
  • Source: Media Post
By including trending topics, Bluesky looks to tap into what became X's superpower: stoking mass adoption around unfolding of current trends ...

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