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The Wisdom Of Running A Small-Dollar Donor Campaign
Source: Campaigns & Elections
One of the lessons from the recent special House election in Pennsylvanian is that campaigns need to start running a small-dollar donor progr...
In A World Of Fake News, Has Advertising Become The Last Bastion Of Truth?
Recently I remote-controlled back and forth between MSNBC and FOX News. I was listening to what the reporters and pundits were saying, but co...
Facebook Uses Artificial Intelligence to Predict Your Future Actions for Advertisers
Source: The Intercept
Since the Cambridge Analytica scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itsel...
How Cambridge Analytica's Facebook targeting model really worked
An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and and what data scientists can actual...
Twitter Follows Facebook in Endorsing Senate’s ‘Honest Ads’ Act
Source: Bloomberg News
Twitter Inc. said the Honest Ads Act, which would require broader disclosures in online political advertising, "provides an appropriate frame...
Consumers who engage with trends may be less open to advertising than others
One common assumption in digital marketing is that individuals who are mindful of what's trending on social media, and propagate these trends...
Technology to power advertising's future
Source: Business Standard
Consider this: You are at a beach party and desperately need a refill of your drink before your favourite disk jockey arrives...
The state of programmatic advertising, in 5 charts
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media imp...
Targeted Advertising Requires Good Data
Data is hailed as the marketer’s Holy Grail for a good reason -- providing marketers with the insight needed to tailor advertising campaigns ...
How the Pollies Were Born
When the Pollies were born, they had no name, no rules, no categories. "I just decided to do it," stated Roy Pfautch, president of the Amer...
Facebook says it’ll now require political-leaning advertisers to verify their identity
Source: The Verge
Facebook advertisers who want to promote their views on key political issues — like abortion and Second Amendment rights — will now have to v...
Use Of Advanced TV Advertising Set To Rise
Source: Media Post
Advertisers and agencies are set to increase the use of advanced linear TV advertising this year according to the Advanced TV Primer report, ...
Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting
Source: Ad Exchanger
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard...
Brands just can't seem to quit Facebook
Source: Ad Age
Of the top 1,000 ad spenders on Facebook, only seven ceased buying ads following reports that Cambridge Analytica misused user data as it tri...
Push Your Organization to Achieve Real Customer-Centricity
Source: Ad Week
In the past, marketers drove results through discrete campaigns and programs, with distinct lines between traditional and digital, social and...
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