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Political Media Report
Are taglines still relevant? Heineken says no
Source: Ad Age
Taglines have been a hallmark of beer advertising for decades...
Here’s the Data Behind IHOb’s Seemingly Stupid Name Change
Source: Ad Week
IHOP has had some tough years, but burgers gave them the boost they were looking for...
Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
Google added one more privacy control to enable or disable ad personalization that the company says will make search and its other products m...
Marketing to Voters: Media’s Influence on Word of Mouth
Source: Campaign and Elections
Word of mouth advertising has always been a critical influencer and form of marketing...
Why local TV is tuning into livestreaming advertising options
Source: The Drum
As the need for streaming services increases, with local stations beginning to experiment with streaming sports programming, live-streaming a...
The Future of Advertising Is In the Hands of Ad Blockers
Source: NewCo Shift
Young adults are hungry for the ad industry to be better. They are right...
Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive
Source: Ad Week
Brands and agencies alike should no longer just talk about efforts toward inclusivity—they need to act on it now...
China will see the biggest boost in World Cup ad dollars – even though it didn’t qualify for the soccer tournament
Businesses in China are set to spend an additional $835 million on advertising ahead of the World Cup, which starts in a week's time...
A Simple Guide To Amazon's Complicated Advertising Business
AMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone’s head spin...
How Europe and Canada Are Fighting Foreign Political Ads on Social Media
Source: Council on Foreign Relations (blog)
Political ads don't have to be true
Source: Toronto Sun
It’s strictly voter beware when it comes to political advertising...
Have we reached peak smartphone, and what does that mean for marketers?
Source: Marketing Land
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday...
Succeed In Spot TV Advertising During Political Season
For the past 30 years, I’ve heard agency media buyers tell clients their schedule did not deliver the projected audience “due to political." ...
Facebook’s ad rules are forcing news outlets to register as political advertisers
Source: The Verge
‘Everything we’ve tried to do in the past couple days has just been shut down,’ says one publisher...
Twitter rolls out political ad rules ahead of midterm elections
Source: Ad Age
Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U...
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