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How Corporate Distrust Is Reshaping Advertising
Source: Ad Week
Why is distrust in corporations and advertising so prevalent, and how is the advertising world responding?...
With Amazon looming, Walmart quietly grows as an advertising force
With around 140 million people shopping at its 5,000 stores in the U.S. every week, Walmart is not just a retail giant...
One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace
Source: Nieman Lab
Last May Digital Content Next, a trade organization that represents many of the big digital media companies, launched TrustX, a curated, auto...
How podcasters have made advertising part of the show for their listeners
Source: National Post
'The pride journalists take in being completely removed from economic side of journalism is a luxury we can’t afford any more'...
Donald Trump Didn’t Kill Political Advertising
Source: The New Republic
What worked for him—social media and free media coverage of his rallies—won't work for most candidates, especially in next year's midterms...
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
Source: Ad Week
2018 is the turning point toward snackable spots...
YouTube's Fastest-Growing Audience Is In the Living Room and Advertisers Want in
Source: Ad Age
There's a great migration happening among the citizens of YouTube, and it's not in the direction one might assume...
Why The Sacramento Kings View Their Stadium As A Digital Platform
Source: Ad Exchanger
The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experien...
Don't Always Lead With Facts, Communications Pros Warn Candidates
Source: Campaigns & Elections
A new breed of client will be on many consultants’ rosters this cycle as a bevy of candidates are emerging from the scientific community...
The Internet Is Built for Advertisers
Source: The Ringer
The web is getting choked by ads...
CBS outlines multiplatform vision with trio of advertising and digital appointments
Source: The Drum
US broadcaster CBS has signaled its shift toward a future multi-platform world with a trio of advertising and digital sales appointments desi...
Value-First Advertising: How To Give To Consumers While Selling
On a recent Saturday afternoon, I watched Noam Chomsky’s Netflix documentary Requiem For The American Dream, in which the famed thinker dove ...
WhatsApp's disdain for advertising will test Mark Zuckerberg's revenue ambitions
Facebook unit WhatsApp has remained ad-free for eight years and its founders once referred to advertising as "disruption" and "insults."...
AT&T Opens New Advertising Unit In Advance of Time Warner Merger
AT&T said Friday it would launch an advertising and analytics unit led by a senior Madison Avenue media-buying executive – the latest hint of...
Dramatic Scalise shooting audio appears in ad for Senate bid
Source: Washington Post
Rep. Mo Brooks of Alabama began airing a campaign ad Monday for his Senate bid that draws on dramatic audio from the shooting attack that bad...
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