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Story image for advertising from Digiday Advertising and media execs really want Netflix to have ads
Advertisers are confident that Netflix is going to one day have ads — or, at the very least, they really, really want Netflix to have ads...
How Social Media Influencers Are Used for Advertising
Source: Inside Edition
A new type of advertising is on the rise: the social media influencer...
If Facebook and Google don’t fix their problems, advertising execs say they could go somewhere else
This year as executives from the world’s biggest brands and ad agencies gather for the annual Cannes Lions advertising festival, Facebook and...
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
Source: Ad Week
And how it will shape the way they create and deliver ads...
Three Ways Brands Can Leverage AI For Predictive Advertising
We live in a world that is becoming more personalized every day. Consumers have come to expect experiences that are tailored for them — espec...
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?
E-marketer.com reports that digital advertising has grown to account for over half of all advertising expenditures, while spending on traditi...
Facebook to Boost Ad Spending as It Tries to Restore Reputation
Source: Wall Street Journal
Facebook Inc. said it is ramping up its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other...
Drugmakers Sue Trump Administration to Halt Advertising Rule
Source: Bloomberg News
Some of the U.S.’s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the pr...
Podcast Advertising Revenue Projected to Hit $1B by 2021
The Interactive Advertising Bureau's annual study reports revenue grew 53% to $479.1 Million in 2018...
Make advertising personal
Source: FW Business
We often hear how impersonal the world has become. We text rather than talk...
Google appeals $1.7 billion EU antitrust fine over ‘illegal’ advertising practices
In March, the European Commission fined Google $1.7 billion for anti-competitive practices in the online advertising market...
U.S. Army changes recruitment approach with new advertising agency
The U.S. Army announced it will reallocate its marketing, advertising and recruiting funds following an internal audit...
So Much for AT&T's Grand Advertising and Streaming Plan—Data Sheet
Source: Yahoo News
WarnerMedia’s reported plans for its new video streaming service make for a good example of why business is so interesting...
Making Downloadable Advertising Work
As someone who spends a greater than average amount of time on planes and trains, the ability to download television shows has been a big plu...
Why retailers are gaining an edge in online advertising
Ecommerce powerhouses represent the new breed of “publishers” that could quickly rise to surpass today’s publishers both in advertising impor...
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