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What To Expect From Digital Media In 2018
Source: Campaigns & Elections
Digital advertising is continuing to change at a phenomenal rate. Frequently, we’ll have clients who understand this from an overall perspect...
The top 10 things I learned about online advertising in 2017
Source: Marketing Land
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll cont...
Amazon's advertising push will not threaten Google's search business, analyst says
Amazon's push into new advertising products will not threaten Google's search business, analysts at Mizuho said in a note on Tuesday...
YouTube is telling advertisers it has a new plan to clean up the video site
It wants to create a new, super-safe tier for advertisers that would keep out the Logan Pauls of the world...
How Small Businesses Can Capitalize On Digital Advertising
"Reach the right audience at the right time." It’s been marketing’s mantra for over 100 years...
Why the internet is a minefield for social influencers who ignore advertising standards
The UK advertising regulator is taking action to make sure that social media influencers on platforms such as Instagram and Snapchat have a g...
The Stories That Will Shape The Industry In 2018
Source: Campaigns & Elections
There will be little nostalgia for the past 12 months after the bizarre spectacle that was 2017 comes to a close...
Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Source: Media Post
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attacks with payloads of mobile click fraud, tech...
Scale Is Killing Advertising
Source: Ad Age
Advertisers and agencies used to strive for creativity...
How Twitter Plans to Evolve Its Partnerships With Brands and Agencies in 2018
Source: Ad Week
New global agency lead Stephanie Prager to focus on video...
Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics
Source: Ad Exchanger
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows...
Disney’s Advertising Empire Could Get More High-Tech After Fox Purchase
Walt Disney is likely to gain more traction on Madison Avenue...
Tax Bill Could Offer New Way To Funnel Political Cash — And Make It Tax-Deductible
Wealthy Americans may get a new conduit for political money in the tax overhaul bill now being reconciled on Capitol Hill...
73% jump in 2018 political advertising set, digital catching up to TV
Source: Washington Examiner
Political advertising is set to break a new record in 2018, driven by an explosion in digital ads, according to a new report...
Yes, there’s an ethical way to use digital advertising in politics
Source: The Drum
For the past two years, I’ve taught a lively business ethics course at New York University’s Stern School of Business...
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