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Don't make these four mistakes when it comes to diversity
Source: Ad Age
God-is Rivera just wanted to get her agency talking about issues of inclusion and diversity...
Return Fire: First-Ever Crowdfunding Platform for Firearms and Firearm Products
Source: Gun Dynamics
Following the 243rd anniversary of the "shot heard around the world," Gun Dynamics (GD) has created a new revolution in the American firearms...
As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming
Source: Ad Week
A programming challenge and revenue opportunity...
Perplexed By Purpose: What Brands Get Wrong
Source: Media Post
Purpose is one of marketing’s trendiest buzzwords lately, and a new study from Kantar Consulting shows that it’s for good reason, with purpos...
The Wisdom Of Running A Small-Dollar Donor Campaign
Source: Campaigns & Elections
One of the lessons from the recent special House election in Pennsylvanian is that campaigns need to start running a small-dollar donor progr...
In A World Of Fake News, Has Advertising Become The Last Bastion Of Truth?
Recently I remote-controlled back and forth between MSNBC and FOX News. I was listening to what the reporters and pundits were saying, but co...
Facebook Uses Artificial Intelligence to Predict Your Future Actions for Advertisers
Source: The Intercept
Since the Cambridge Analytica scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itsel...
How Cambridge Analytica's Facebook targeting model really worked
An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and and what data scientists can actual...
Twitter Follows Facebook in Endorsing Senate’s ‘Honest Ads’ Act
Source: Bloomberg News
Twitter Inc. said the Honest Ads Act, which would require broader disclosures in online political advertising, "provides an appropriate frame...
Consumers who engage with trends may be less open to advertising than others
One common assumption in digital marketing is that individuals who are mindful of what's trending on social media, and propagate these trends...
Technology to power advertising's future
Source: Business Standard
Consider this: You are at a beach party and desperately need a refill of your drink before your favourite disk jockey arrives...
The state of programmatic advertising, in 5 charts
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media imp...
Targeted Advertising Requires Good Data
Data is hailed as the marketer’s Holy Grail for a good reason -- providing marketers with the insight needed to tailor advertising campaigns ...
How the Pollies Were Born
When the Pollies were born, they had no name, no rules, no categories. "I just decided to do it," stated Roy Pfautch, president of the Amer...
Facebook says it’ll now require political-leaning advertisers to verify their identity
Source: The Verge
Facebook advertisers who want to promote their views on key political issues — like abortion and Second Amendment rights — will now have to v...
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