Political Media, Inc.
Inside Politics, Outside the Box.
Political Media Report
How Pinterest will escape the advertising traps that snared other social media platforms
The company thinks it can own "discovery," which allows advertisers to reach people before they make up their minds on a product...
Why targeted political advertising is not to be trusted
Source: The Spectator
Has an algorithm simply identified you as someone who might care about a particular issue?...
The Endless Political News Cycle
Political advertising has always been relatively predictable. During the years of presidential elections, with primaries, caucuses, debates a...
The "dark ads" election: How are political parties targeting you on Facebook?
Source: The Bureau of Investigative Journalism
The Facebook election battle is in full swing, the Bureau can reveal, with at least 68 different types of political adverts tailored to indiv...
Do TV Political Ads Still Matter in the Age of Social Media?
Source: Broadcasting Cable
The protracted Twitter fight between Donald Trump and his rivals may point toward social media as TV’s successor...
Buying spree brings more local TV stations to fewer big companies
Source: Pew Research Center
The local television landscape in the U.S. has undergone major changes in recent years, as a wave of consolidations and station purchases hav...
5 Things Every Campaign Should Know About Direct Mail Last Cycle
Source: Campaigns & Elections
Over the past few months, I attended both the Campaigns and Elections’ Reed Awards™ and the American Association of Political Consultants’ Po...
Online political advertising is a black box and democracy should be worried
Source: The Guardian
Companies are promising to sway the electorate using high-tech targeting of voters in ways that aren’t easy to keep track of...
Is Facebook Video the Next Big Thing in Political Advertising?
Source: I Agree to See
Any political consultant knows that’s a rhetorical question. Facebook videos are already racing to the top of political “ad buys” – thanks to...
YouTube Trots Out Kevin Hart, James Corden to Woo Back Brands
Source: Ad Age
After a spring of bad PR and advertiser boycotts over offensive video on its platform, Google's YouTube emphasized the safest content it had ...
5 Things You Need to Know About the Future of Marketing
Source: Ad Week
Key takeaways from Marketing Nation Summit...
Digital Advertising Takes a Hit
Source: MIT Technology Review
Big-name advertisers have begun to question whether they’ve placed too much faith—and money—in targeted advertising...
Growth isn't a by-product, it is the end game
Source: Campaign Live
The role of the chief marketing officer has not evolved to keep pace with rapidly changing consumer habits ...
AAPOR Report: 2016 Polls Failed Because Of Weighting And Late-Deciders
Source: Campaigns & Elections
Late-deciding voters and the less educated swath of the electorate attracted by Donald Trump’s unique candidacy made it difficult for pollste...
More Than Half of Digital Advertising Is Mobile
Source: Wall Street Journal
Digital ad spending in U.S. surged 22% to record $72.5 billion in 2016, according to a new report from the IAB...
Connect With Us
Political Media, Inc
1800 Diagonal Road #620
Alexandria, VA 22314
Receive our Alerts
COPYRIGHT ©2002-2016, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED