Political Media Report

Campaigns and ‘Super PACs’ Spend Millions on Indiana Ads
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Campaigns and ‘Super PACs’ Spend Millions on Indiana Ads
  • 04/28/2016 12:00 AM
  • Source: New York Times
If Senator Ted Cruz’s presidential campaign had any doubts that Indiana is a do-or-die state, simply look to the ad budgets....
Down 'n Dirty: The Art of the Negative Political Ad
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Down 'n Dirty: The Art of the Negative Political Ad
  • 04/26/2016 12:00 AM
  • Source: Fox Business
The impact of negative political ads in an election...
The Science Behind Turning Out Environmental Voters
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The Science Behind Turning Out Environmental Voters
  • 04/26/2016 12:00 AM
  • Source: Campaigns & Elections
Gone are the days of targeting broad demographic groups who might swing an election...
Facebook and Google are winning the political ad race. Here’s Twitter’s plan to catch up:
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Facebook and Google are winning the political ad race. Here’s Twitter’s plan to catch up:
  • 04/26/2016 12:00 AM
  • Source: Re/code
Twitter isn’t winning the fight for digital ad dollars — ask any campaign adviser...
How a Senator used Facebook ads to influence employees in a single D.C. building
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How a Senator used Facebook ads to influence employees in a single D.C. building
  • 04/21/2016 12:00 AM
  • Source: Fusion
For a glimpse into just how precise Facebook ad targeting is getting, look to Washington, D.C....
Facebook pulls back the veil (ever so slightly) on political ads
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Facebook pulls back the veil (ever so slightly) on political ads
  • 04/22/2016 12:00 AM
  • Source: Re/code
Regardless of which candidate wins the White House, Facebook will emerge as one of the big winners of the 2016 political season...
Rethink Your Earned Media Strategy
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Rethink Your Earned Media Strategy
  • 04/14/2016 12:00 AM
  • Source: Campaigns & Elections
With all the analytics that paid digital advertising brings to the table, traditional earned media is fast becoming an afterthought for many ...
Talking Politics - Reality Show Campaigns and Negative Ads
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Talking Politics - Reality Show Campaigns and Negative Ads
  • 04/19/2016 12:00 AM
  • Source: Mid-Missouri Public Radio
I suppose it is possible for the 2016 presidential campaign to get more strange, and I expect it will...
Hackers Update the Tactics Of Nixon's 'Plumbers'
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Hackers Update the Tactics Of Nixon's 'Plumbers'
  • 04/19/2016 12:00 AM
  • Source: Campaigns & Elections
In the field of epidemiology, public health professionals encounter viruses that mutate to become stronger and more aggressive than their ori...
Real-Time Advertising Helps Candidates Capitalize On – And Survive – Election Unpredictability
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Real-Time Advertising Helps Candidates Capitalize On – And Survive – Election Unpredictability
  • 04/19/2016 12:00 AM
  • Source: Ad Exchanger
Over the past half-century, media has played an increasingly significant role in the country’s presidential elections...
Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York
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Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York
  • 04/19/2016 12:00 AM
  • Source: Ad Age
Mobile Messaging Service Enlisted in Crucial Contest...
At Contested Convention, Consultants Would Take Center Stage
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At Contested Convention, Consultants Would Take Center Stage
  • 04/18/2016 12:00 AM
  • Source: Campaigns & Elections
The potential for a floor fight at the Republican National Convention in Cleveland this summer has GOP consultants digging out old strategy b...
New York Campaign Ads Are a Tale of Two Cities
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New York Campaign Ads Are a Tale of Two Cities
  • 04/18/2016 12:00 AM
  • Source: New Republic
Ahead of the April 19 primary, we're seeing a kinder, gentler side of the Big Apple...
Local TV stations counting on political ads worry about Donald Trump's ability to get free airtime
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Local TV stations counting on political ads worry about Donald Trump's ability to get free airtime
  • 04/14/2016 12:00 AM
  • Source: LA Times
Donald Trump has not taken independent expenditure money and does not have the kind of war chest typical for a general election campaign...
Old-School Talk Radio Is Still Big Enough to Break Candidates
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Old-School Talk Radio Is Still Big Enough to Break Candidates
  • 04/13/2016 12:00 AM
  • Source: Wired
POLITICIANS ARE FALLING all over themselves to figure out Snapchat and Instagram, but Donald Trump learned the hard way that a supposedly dyi...

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