Political Media Report
Political advertising: Breaking down the battle of the airwaves
This week’s issue of The Economist includes an article that analyses the effectiveness of political advertising ...
Will 2016 Mark The End of The Lawn Sign?
While working their way up the ladder, nearly every consultant has served lawn sign duty....
Trump, Cruz and Rubio: A Tale of 3 Campaigns
Trump bets on pure personality, Cruz stresses organization and Rubio prioritizes televisio...
The New Role of the Modern Political Spouse
Political spouses play many roles...
How Political Advertising is a Zero-Sum Game
To Rally Your Base, Buy Air Time...
How Does Social Media Affect Our Political Decisions?
University of Hawaii researchers found millennials using social media make political decisions differently than their older counterparts....
Why Candidates Should Ditch The Resume Stump Speech
Most stump speeches, especially at the local level, follow a formula...
Political Polls Could Be Banned Close To Elections, Suggests Peer
Political polling has been manipulated by people with money … and it can change the course of histor...
Five Ways Data Analytics Will Shape Business, Sports And Politics In 2016
Over the past few years, we’ve seen a steady rise in the importance of data analytics...
The Evolution of Addressable Local TV
The strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s ho...
Cross-Device Offers Political Advertisers Great Promise – And Significant Challenges
The 2016 election promises to be exciting not only in politics, but also in the world of advertising. ...
What Does the Agency of 2020 Look Like?
It can be hard to imagine that change will actually happen...