Political Media Report

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
by is licensed under
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
  • 04/27/2019 12:00 AM
  • Source: MarTech Series
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Ad...
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns
by is licensed under
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns
  • 04/26/2019 12:00 AM
  • Source: NPR
In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The N...
Fox, NBCUniversal And Viacom Reboot OpenAP Advertising Consortium
by is licensed under
Fox, NBCUniversal And Viacom Reboot OpenAP Advertising Consortium
  • 04/26/2019 12:00 AM
  • Source: Deadline
With Turner pulling out in the wake of AT&T’s takeover of Time Warner, advertising technology consortium OpenAP has been reconstituted, with ...
DOJ to Hold Workshop on Competition in Digital and TV Advertising
by is licensed under
DOJ to Hold Workshop on Competition in Digital and TV Advertising
  • 04/27/2019 12:00 AM
  • Source: Variety
Executives from Facebook, Comcast Cable, Tegna, Gray Televison and Sinclair Broadcast Group are among the participants in a two-day Departmen...
Amazon's advertising sales growth is slowing down
by is licensed under
Amazon's advertising sales growth is slowing down
  • 04/26/2019 12:00 AM
  • Source: CNBC
One of Amazon’s most promising new business areas, advertising sales, appears to be slowing down...
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands
by is licensed under
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands
  • 04/18/2019 12:00 AM
  • Source: Ad Week
The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some ...
 Advertising regulations harm social media influencers, followers, and marketers alike
by is licensed under
Advertising regulations harm social media influencers, followers, and marketers alike
  • 04/19/2019 12:00 AM
  • Source: The Hub at Johns Hopkins
Study shows how regulations meant to protect consumers may actually cause feeds to be flooded with ads...
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency
by is licensed under
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency
  • 04/19/2019 12:00 AM
  • Source: Forbes
The 1960s. Madison Avenue. Don Draper and his crew of alpha males all trying to innovate and stay atop the cutthroat world of advertising. Th...
How Podcasting Became a Big Business
by is licensed under
How Podcasting Became a Big Business
  • 04/20/2019 12:00 AM
  • Source: Barron's
Spotify’s deal to buy Gimlet Media for a reported $230 million in February certified that prerecorded radio is big business. And that figure ...
Amazon's Next Move in Advertising: Streaming Music
by is licensed under
Amazon's Next Move in Advertising: Streaming Music
  • 04/20/2019 12:00 AM
  • Source: The Motley Fool
Advertising has been an area of intense interest for Amazon.com (NASDAQ:AMZN) over the past couple of years...
How Amazon Advertising More Than Doubled Its Revenue in a Year
by is licensed under
How Amazon Advertising More Than Doubled Its Revenue in a Year
  • 04/12/2019 12:00 AM
  • Source: The Motley Fool
The money is flowing to where the eyes are, and a lot of us start a fair share of our searching at the e-commerce leader...
For true transparency around political advertising, US tech companies must collaborate
by is licensed under
For true transparency around political advertising, US tech companies must collaborate
  • 04/11/2019 12:00 AM
  • Source: TechCrunch
In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on...
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies
by is licensed under
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies
  • 04/13/2019 12:00 AM
  • Source: Ad Week
Online advertising is fundamentally changing...
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!
by is licensed under
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!
  • 04/12/2019 12:00 AM
  • Source: Forbes
Millennial males have long been notorious for being difficult to reach via traditional advertising media...
Walmart wants to become a big advertising player like Amazon
by is licensed under
Walmart wants to become a big advertising player like Amazon
  • 04/13/2019 12:00 AM
  • Source: CNN
Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it compete in...

Connect With Us

Political Media, Inc 1750 Tysons Blvd Ste 1500
McLean, Va 22102
202.558.6640
COPYRIGHT © 2002 - 2020, POLITICAL MEDIA, INC., ALL RIGHTS RESERVED | Support | Privacy Policy